Marketing and IT leaders continue to face new and major disruptions to their data-driven CX strategies. AEP is meeting the challenge.

The Adobe Experience Platform (AEP) represents a major innovation in the development and delivery of personalized experiences at scale – across channels, devices, and business units. CMOs and CTOs looking to unify customer profiles from disparate sources and activate this data across their marketing stack – Adobe or otherwise – need to understand the power and opportunities AEP can unlock for their organizations.

Download the eBook to learn how brands use AEP to:

• Unify and standardize customer data from any system, providing a central view of customers with connectors to and from Adobe and other martech applications
• Enrich, analyze, and empower data in real time to enable advanced audience definition and delivery of more meaningful experiences
• Better orchestrate, manage, and attribute value to personalized experiences for data-led decision making
• Activate customer data in real time with safety and security, leveraging data governance features to comply with privacy, contracts, and regulations.
• Integrate with Merkle solutions like Merkury and LoyaltyPlusTM to further propel the benefits of identity-based data throughout their tech stack