Merkle & AWS

We help brands meet customer expectations in the moment by tapping into the power of Amazon Web Services to modernize data and turn disparate data sources into a holistic view of the customer. As part of the AWS Partner Network, we’re uniquely positioned to deliver the complete customer experience — and help you maximize your investment.

Amazon Web Services


Data scientists and data engineers globally


Known individuals integrated into AARP prospect solution


Individual records across 10 segments for a national insurance brand

As part of the AWS partner network, we bring cloud-native expertise to data transformation and identity resolution on the Amazon Web Services (AWS) environment so you get the full value of your investment. We help you get to know your customers and understand every interaction with them. We call it Customer 360, and it’s a win for your entire organization.

Our heritage in data is unmatched. As customers increasingly expect brands to anticipate their needs at every moment, we’re the partner who can assess your technology stacks, modernize your data by bringing siloed data sources together, and drive customer experience transformation. We partner closely with AWS to develop roadmaps for modernization and cloud migration, customer identity solutions, and data management.

Our proprietary Merkury customer identity solution, available on the AWS Marketplace, makes it simple for brands to enable first-party, cookieless identity to gather customer insights for more personalized experiences. In addition, clean room technology provides privacy-safe data analysis, with AWS customer data available for even deeper insights and greater personalization.

Our tailored solutions include cloud migration, foundational builds, big data and analytics, data management, machine learning, and artificial intelligence. Industries include retail and CPG, financial services, insurance, high tech and B2B, health, non-profit, and travel, media, and entertainment.

AWS Advanced Tier Services Partner logo

Advanced Tier Services Partner

We’re a team of trained and certified individuals with proven experience.

Amazon Redshift Partner logo

Amazon Redshift Partner

We’re a designated service provider for Amazon Redshift with deep expertise.

AWS 100 Certified logo

AWS 100 Certified

We’re AWS 100 Certified due to our technical skills and cloud expertise.

Data & Analytics Services Competency

Data & Analytics Services Competency

We’ve got proven experience in data and analytics.

Digital CX Services Competency

Digital CX Services Competency

We’ve got proven experience in digital customer experience services.


Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.


Merkle drink tumbler on table


AARP® Launches Data Transformation to Deliver Personalization



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