Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.


Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.

Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.

Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.

Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.

Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.

Analytics & Insights

Make your customer data work in real time as the thread that weaves connected experiences.

Success in meeting customer expectations hinges on the ability to deliver connected experiences at the lighting-fast speed of the market. To achieve this, brands need a new approach to analytics and insights to guide how efforts are refined.


With a full array of flexible, scalable solutions, we empower your brand to harness technology and innovation and drive more value from investments . Backed by decades of experience partnering with leading global brands, we help our clients gain better insights that inform and enhance CX efforts. 

  • 4,500+

    analysts and data scientists

  • 20B+

    eCommerce sales driven annually with digital shelf and commerce intelligence services

  • 150,000+

    media campaigns optimized annually with data-driven analytics and insights

  • 1,000+

    Google Marketing Platform / Google Analytics certified professionals

Everest Group logo
Leader & Star Performer
Everest Group, Marketing Services
greater good
Greater Goods Award Winner
Anti-Human Trafficking Analytics Tool
Cypher logo
Excellence in AI Strategy Consulting
Cypher, Minsky Awards
 

How we can help you


How we can help you

How we can help you

How we can help you

How we can help you

How we can help you

How we can help you

Product & Market intelligence

Fuel unique customer experiences that engage and retain customers, drive loyalty, and expand growth with our advanced solutions.

Consumer & Experience insights

Unlock digital intelligence solutions to deliver deeper, more actionable insights that can inform better marketing outcomes.

Measurement & Media analytics

Take command of customer data and drive experience-led growth with offerings ranging from our robust data platform to customized solutions.

Data science & Artificial intelligence

Overcome barriers to data value, ensure data protection, and deliver a decisive competitive advantage.

Proven success stories


Proven success stories

Proven success stories

Proven success stories

Proven success stories

Proven success stories

Proven success stories

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.

Our partnerships

Our analytics & CX technology solutions seamlessly integrate with some of the world’s leading technology innovators for more powerful combined solutions.
Adobe logo Adobe
Salesforce logo Salesforce
Google logo Google
AWS logo AWS
Snowflake logo Snowflake

Our analytics & data platform experts


Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Our analytics & data platform experts

Sunil Rao
Sunil Rao
Americas Lead, Analytics & Technology

Sunil bring over 13 years of experience in advanced analytics, marketing technology and CRM.  He is an expert in digital data, audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world. 

He currently leads Merkle’s Audience Science & Management practice where his focus is to help clients deliver a superior customer experience and drive ROI through the application of 1st party data, advanced analytics, and state of the art marketing technology platforms.  He also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform Merkury and leading marketing technology providers. 

He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance and many others.

Sunil has a Master’s degree in Engineering from NC State University.

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Sunil Rao
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Shirli Zelcer
Shirli Zelcer
Global Lead, Analytics & Technology

Shirli is the Global Head of Analytics and Technology at Merkle. With over 20 years of experience in analytics and insights, business advisory and organizational design, artificial intelligence and data science, and cloud and marketing technologies, Shirli is at the forefront of innovation ranging from ethical AI and advancements in cloud engineering to future-proofing data literate organizations around zero-party data.

At Merkle, Shirli is responsible for leading the Analytics & Marketing Technology practice area, a global division of more than 5,600 practitioners across the Americas, EMEA, and APAC, covering services that include consumer and experience insights; product and market intelligence; data science and artificial intelligence; and marketing technology, big data infrastructure, and cloud engineering. 

Her team’s work is wide-ranging, covering everything from enterprise segmentation and acquisition modeling to CDP and data infrastructure implementation to advanced media mix modeling, personalization strategies, and bespoke AI solutions in areas including pricing, supply chain, and competitive intelligence.

Shirli has worked across numerous industries, but has especially deep experience in travel, media and entertainment, retail, high tech, and financial services, having partnered with brands including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike.

Prior to joining Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing credit risk models, NPV models, and DOE testing. Shirli has both a bachelor’s and a master’s degree in Statistics from Cornell University.

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Shirli Zelcer
https://www.linkedin.com/in/shirlizelcer/
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Ben Gott
Ben Gott
Practice Lead, Marketing Solutions EMEA

Ben leads Merkle's data and marketing technology division across EMEA. He leads a team that is responsible for the implementation, integration and management of clients’ data and technology, ensuring that they are getting the most out of their investments. His team specialise in strategic consultancy, CRM, technical consulting, analytics, and real-time decision management solutions.

During his 15 year career at Merkle, Ben has worked to bring the Agency Services and Marketing Solutions businesses closer together and to empower clients' customer experience transformations through tech. His experience supports our wider business integration as martech platforms continue to grow. Ben originally formed part of the leadership team for Merkle’s first EMEA acquisition, the multi-award-winning Periscopix.

His career to date has seen him occupy lead roles across the disciplines of analytics, performance media and data and martech. Most recently, he led the integration of the company's digital and customer analytics teams, to create a combined analytics practice which is unique to Merkle. He has also worked closely with Merkle's key enterprise tech partners to help clients rise to the challenge of bringing the different marketing disciplines together to work harmoniously.

Ben is a keen supporter of the efforts of Merkle’s Diversity, Equity and Inclusion committee, with particular involvement in promoting the Gender and Ethnicity pillars.

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Ben Gott
https://www.linkedin.com/in/brgott/
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What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.


What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.


A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

EBOOK

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

guide to customer
guide to customer

EBOOK

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

EBOOK

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

guide to customer AS | MERKLE | Tech Decision Makers Audience-ActionIQ

EBOOK

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

guide to customer AS | MERKLE | Tech Decision Makers Audience-ActionIQ
guide to customer AS | MERKLE | Tech Decision Makers Audience-ActionIQ

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

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