Mercury Marine
- Quote
- “With multiple PIM projects underway, we can now connect PIM to brand websites like MercuryMarine.com, Mercury Racing, and other Brunswick division sites.”
The challenge
Mercury Marine did not have a master system for Product Information, and several of its acquired parts & accessories divisions had legacy PIM solutions on a variety of now-unsupported platforms.
These divisions share common parts and have a business need for transparency not only for accessing their own product data, but also for access to each others. Siloed legacy product data brought many challenges including:
- Intra-business-unit operations were unable to maintain data standards or accuracy across teams
- Complex product categories forced the creation of many unique data structures
- Unsupported legacy PIM and Print systems were risk to business and a maintenance headache to IT
-
6+
brand websites -
20+
dealer portals -
25
brand catalogs
The approach
We developed a flexible data model that gives the parent brand marketing ownership of a product while allowing to other brands to leverage parent-level attributes in addition to creating content specific to their brand.
Highlights include:
- A scalable data model, designed to onboard additional brands as their business grows.
- Inbound data collected from several sources and aggregated providing a single PIM ingestion point, in inriver PIM
Bi-directional integration with Adobe AEM allowing asset metadata to be managed in PIM and DAM
Integrations with inriver PIM include:
- Adobe AEM DAM – associating digital media to products
- Adobe Magento – supporting 6+ brand websites
- B2B portals – providing product content and assets to 20+ dealers
- Print Materials – supplying print content to over 25 brand catalogs
The outcome
All business units now run on a unified PIM, streamlining data across the board. Marketing teams gained major efficiency—managing assets seamlessly across brand sites, B2B portals, and print.
There's one system, and endless alignment.
