Cookie Notice

Cookie Notice

Cookie Notice

Cookie Notice

Cookie Notice

Last Updated: September 18, 2023


Dentsu International (referred to as “our”, “us” and “we” in this notice) is a global media group. We help our clients to improve how they advertise and market, whether by print, post, email or on sites. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws.

What are “cookies”?

Cookies are small packets of information stored by your browser when you visit certain sites, including our site. Cookies are generally used by sites to improve your user experience by enabling that site to ‘remember’ you, either strictly for the duration of your visit (using a “Session” cookie which is erased when you close your browser) or for repeat visits (using a “Permanent” cookie).

Please be advised that in some countries data such as cookie IDs and IP-/MAC- addresses are considered to be personal data. To the extent we process such data that is considered personal data, this will be done in accordance with our Privacy Notice.

Third Parties and Information Sharing

Our sites may include links to third party sites, plug-ins and applications. Using these facilities may allow third parties to collect or share data about you. Where you have opted-in to Functional Cookies, Performance Cookies and Targeting Cookies, it may be possible for third party sites to track your browsing behaviour when you leave our site. You are able to opt-out of these cookies at any time. For more information on these cookies, you can access granular details relating to each of the cookies, the categories, descriptions, types (first or third party) and lifespans.

For help and advice on how to do this, please follow the instructions in the ‘How to reject cookies’ section below.


Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie SubgroupCookiesCookies UsedLifespan
merkle.com_dc_gtm_UA-xxxxxxxx, OptanonAlertBoxClosed, OptanonConsentFirst Party0 Days, 364 Days, 0 Days
pexels.com_cf_bmThird Party364 Days

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookie SubgroupCookiesCookies UsedLifespan
merkle.comhm_country, affinityFirst Party0 Days, 0 Days
cc.cdn.civiccomputing.com_ga_xxxxxxxxxx, visitor_id, _dc_gtm_UA_xxxxxxxx, ln_or, visitor_id#####, hm_countryThird Party0 Days, 0 Days, 0 Days, 0 Days, 0 Days, 0 Days
public.tableau.comhid, visitor_id, tableau_locale, tableau_public_negotiated_localeThird Party0 Days, 0 Days, 0 Days
adobeaemcloud.comaffinityThird Party0 Days _cf_bm, vuidThird Party0 Days, 730 Days

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.    All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookie SubgroupCookiesCookies UsedLifespan
merkle.com_ga_xxxxxxxxxx, _uetvid, _gclxxxx, _gac_UA-663224-2, _gid, _gaFirst Party0 Days, 389 Days, 89 Days, 89 Days, 0 Days, 729 Days
nr-data.netJSESSIONIDThird Party0 Days

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.    They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie SubgroupCookiesCookies UsedLifespan
bing.comMUIDThird Party390 Days
casalemedia.comCMID, CMPS, CMPROThird Party364 Days, 89 Days, 89 Days
company-target.comtuuid_lu, tuuidThird Party729 Days, 729 Days
cxm.merklecxm.chvisitor_id, pardot, visitor_id#####Third Party3649 Days, 0 Days, 3649 Days
doubleclick.netIDE, test_cookieThird Party390 Days, 0 Days
go.merkleinc.comvisitor_id, pardot, visitor_id#####Third Party3649 Days, 0 Days, 3650 Days
info.dentsu.comvisitor_id, pardot, visitor_id#####Third Party3650 Days, 0 Days, 3650 Days
linkedin.comlidc, bcookie, AnalyticsSyncHistory, li_sugr, UserMatchHistory, li_gc, bscookieThird Party1 Day, 365 Days, 30 Days, 88 Days, 30 Days, 720 Days, 365 Days
pardot.comvisitor_id, visitor_id#####Third Party3650 Days, 3650 Days
pi.pardot.comlpv579173, pardot, lpv773113Third Party0 Days, 0 Days, 0 Days
t.comuc_adsThird Party729 Days
tremorhub.comtv_UIDM, tvidThird Party720 Days, 365 Days
twitter.compersonalization_idThird Party730 Days
www2.merkleinc.comvisitor_id, pardot, visitor_id#####Third Party3650 Days, 0 Days, 3650 Days


How to reject cookies

If you don’t want to receive cookies, you can update your settings in our cookie management portal.

You can also alter your browser settings. The procedure for doing so varies from one browser application to another. If you wish to reject cookies from our site, but wish to accept those from other sites, you may choose the option in your browser settings to receive a notice before a cookie is stored on your device.

By disabling cookies, you may be prevented from accessing some features of our site or certain content or functionality may not be available.

To find out more about cookies, including how to see what cookies have been set, visit or