Our Leadership Team


Our Leadership Team

Our Leadership Team

Our Leadership Team

Our Leadership Team

Our Leadership Team

Our Leadership Team

Global


Global

Global

Global

Global

Global

Global

Pete Stein
Pete Stein
Global President and President, Merkle Americas

In his 25-year journey in the marketing industry, Pete Stein has demonstrated a steadfast commitment to helping world-class brands deliver extraordinary customer experiences. As Global President of Merkle and dentsu’s CXM Practice, Pete leads the development and delivery of its full breadth of capabilities that drive customer experience transformation. Pete partners across regions and practice areas to shape Merkle’s brand strategy and go-to-market value proposition.

Pete is responsible for global annual revenue approaching $2 billion and a workforce spanning 16,000 employees across 30+ countries, encompassing the Americas, EMEA, and APAC. His purview comprises a broad array of CXM competencies, including technology and customer strategy, customer data management, analytics and insights, enterprise AI, commerce and content platforms, digital experience design, CRM and customer service, messaging, and loyalty and promotions.

Taking a global perspective, Pete’s rich experience is underpinned by an innate understanding of regional market dynamics. His charge within Merkle also includes serving as President of Merkle Americas, a region that contributes to over 70% of the company’s global revenue and employs more than 7,000 people. Prior to this role, he held the position of Global Lead of Experience & Commerce, establishing Merkle’s E&C practice and fronting a global team of CXM experts focused on experience and commerce technologies and services. His responsibilities included recruiting, developing, and inspiring the team to achieve sustainable performance and retain deep client relationships globally by enabling seamless shopping experiences. Under Pete’s leadership, Merkle has been recognized as a leader by Ad Age, Forrester, Gartner, The Drum, IDC, Everest Group, and others, as well as technology partners including Adobe, Google, Salesforce, Pega, and Amazon Web Services. 

Pete is a visionary steward of Merkle’s growth strategy, including M&A, and has played a pivotal role in evaluating and orchestrating the acquisition of several high-profile customer transformation and technology businesses – and steering their successful integration into the dentsu family of companies.

Passionate about fostering a unique, people-centric corporate culture, Pete is a devoted advocate for diversity, equity, and inclusion. He actively supports Merkle and dentsu’s DEI initiatives and personifies their dedication to transparency and accountability in their inclusivity goals. This commitment led Merkle to receive the Digital Revolution Award in EMEA for Diversity and Inclusion Employer of the Year in 2022.

Prior to joining Merkle in 2020, Pete served as the CEO of Huge, a global experience agency with 1,200 employees in 13 offices across the globe. Huge delivered world-class customer experience work to clients like Google, McDonalds, and P&G. Prior to that role, Pete spent more than 18 years at Razorfish, ultimately rising to global CEO of the organization. While at Razorfish, Pete expanded a base of digital offerings by creating new global capabilities in ecommerce, social, mobile, and programmatic media, delivering strong growth for clients.

Residing in New Jersey, Pete is actively involved in the advertising and digital community, having served on the Ad Council board and the Snap Client Council.  

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Pete Stein
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Margaret Wagner
Margaret Wagner
President, Merkle EMEA

Margaret Wagner is the regional president of Merkle and CEO of dentsu’s Customer Experience Management (CXM) Service Line across Europe, the Middle East and Africa (EMEA). She leads a business of $400 million in annual revenue and 3,500 employees across 34 offices in 14 markets. She is responsible for leading and developing a regional organisation that delivers customer experience transformation for clients as well as partnering with dentsu’s Creative and Media Service Lines on broader transformation programmes.

Previously the UK and EMEA chief growth officer, Margaret built a regional platform for sales, alliances, and marketing that is consistent and scalable. These platforms support the growth of existing and new clients on complex customer experience transformation journeys across Merkle’s media, analytics, CX and technology service lines. She led our hugely successful Alliances business with key partners including Adobe, Google, Pega and Salesforce.

Margaret is a member of the Merkle Global Executive Committee and of the Regional Executive Team of Giulio Malegori, CEO, dentsu EMEA. She joined Merkle in Europe as it launched in the UK in 2015 after serving in senior leadership roles for RAPP and Wunderman. Margaret is the executive sponsor for Merkle's Gender pillar for the Diversity, Equity and Inclusion council. 

Merkle is part of Dentsu, which provides best-in-class services and solutions in media, CXM, and creative that are designed to help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. 

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Margaret Wagner
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Chun Yin Mak
Chun Yin Mak
President, Merkle APAC

Chun has 25 years’ experience predominantly based in Greater China, with a seven-year stint in North America at the start of his career at Accenture. He spent the last 17 years at IBM, ten of those in senior leadership roles in Greater China and Asia Pacific.

Chun has a reputation for investing into and building solutions to address opportunities that evolving market conditions provide. Notably, he founded IBM iX in Greater China, IBM’s Interactive Experience practice in 2015 and was responsible for taking it from ideation to the fully operational, revenue driving business it is today. He is a respected leader known for his outstanding commercial performance, growth-oriented and results-led management style and ability to navigate complex market conditions. He is also known for continuous and iterative improvement that delivers next-level performance building cross-functional high-performance teams to achieve outstanding results for clients.

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Chun Yin Mak
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Holden Bale
Holden Bale
Global Head of Experience & Commerce

Holden Bale leads the global Experience & Commerce practice at Merkle, a team of over 5,000 professionals across experience design and product innovation, digital platforms and engineering, UX and commerce strategy, loyalty, digital messaging, and analytics who've come together from respected brands including Isobar, LiveArea, HelloWorld, Extentia, Shift7, ePrize, and DEG to form one community of practice.

He has partnered with businesses including McDonald’s, Target, Kate Spade, Mars, Ulta Beauty, Spotify, Nordstrom, Delta Airlines, Domino’s Pizza, P&G, Rakuten, and Bain Capital on some of their most ambitious initiatives – ranging from growth strategy and digital business transformation to innovation in customer experience and technology modernization.

Prior to Huge, Holden lead the global commerce division of the IPG experience design firm Huge; was the principal strategist for ThoughtWorks, a global engineering and agile transformation firm, and led their consumer practices in the Americas; directed the omnichannel retail group at Accenture Strategy; and was a management consultant at Kurt Salmon, a boutique consultancy focused on retail, CPG, and healthcare, specializing in digital and change management services.

He regularly contributes to publications including Morning Brew, Business of Fashion, Adweek, WWD, Glossy, and Modern Retail, and has presented over the last year at events including Shoptalk US and Shoptalk Europe, Digital Congress in Sweden, Advertising Week in New York, and Business of Fashion Live. He sits on the Advisory Board of the global Buy Nothing movement, founded in 2013 with the mission to build community by connecting people through hyperlocal gifting and the circular economy.

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Holden Bale
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Owen McCorry
Owen McCorry
Global Chief Growth & Alliances Officer

Owen leads new business and growth at Merkle and is a results-oriented marketing, CRM, digital, and business development leader with over 25 years of experience. 

Since joining Merkle in 2008, Owen has served in many leadership position across multiple industries, including managing Merkle Health, the Enterprise Sales Team and development/execution of Merkle’s Strategic Accounts strategy. Owen is building and inspiring teams that deliver valuable data-driven marketing strategies and solutions, with a focus on hyper-personalized experiences. His team members have a deep understanding of emerging technologies and communication channels. They are building solutions that leverage the intersection of marketing strategy, big data, analytics, and marketing technology to enable brands to deliver world-class customer engagements that result in long-lasting, profitable relationships.

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Owen McCorry
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Kirt Morris
Kirt Morris
Global Chief Diversity, Equity & Inclusion Officer

Kirt Morris has built a strong reputation for driving tangible business results by leading cultural, operational, and organizational transformations.

He has been recognized for his passion for building globally diverse teams and fostering a culture of inclusion and equity. His focus is on maximizing the adoption of strategies, models, and programs to attract, develop, and retain critical talent committed to delivering value inside and outside an organization. 

Kirt’s diversity, equity & inclusion (DEI) career stands on four pillars of success:

  • Impactful Strategies – He excels in defining the DEI vision and roadmap to build a diverse population with a healthy and vibrant culture to enable every employee to do great work, develop a phenomenal career, and feel valued, respected, heard, and that they belong. 
  • Successful Execution – Kirt is an expert in collaborating with business stakeholders, human resources teams, and regional DEI advisory councils to develop and adopt a comprehensive DEI strategy that encompasses workforce, culture, corporate social responsibility, marketing, and clients.
  • Influential Advocacy – Kirt has been a tireless advocate for equity and inclusion at Merkle and in the industry at large.
  • Passionate Global Teams – He is an expert in developing individuals and teams focused on achieving great results through a shared culture of trust and respect.

In 2020, Kirt was chosen as Merkle’s first Chief Equity Officer to lead all efforts to further refine and achieve DEI strategies and initiatives within dentsu for the Customer Experience Management (CXM) Line of Business, impacting a workforce of 9,600+ employees throughout 9 agencies in EMEA, the Americas, and APAC. He has full responsibility for creating and communicating the future state vision and detailed plans, outlining long- and short-term goals with expected outcomes initially in the Americas with expansion globally.

Previously, during his roles as Senior Director and Director of the Data Management Business Unit within the Retail Consumer Packaged Goods Practice, he was instrumental in building the DEI team while maintaining 100% client responsibilities.

For the past two years, Kirt has led the Americas DEI Ethnicity Pillar. He also established and grew the dentsu Multicultural Business Resource Group in the US from 25 to 230+ DEI practitioners within one year. He hosted Town Halls that provided employees with an outlet to discuss their challenges and goals for equity in the workplace. He was instrumental in developing the 18-month strategic roadmap. He built relationships with historically black colleges and universities that increased the pipeline for entry-level talent. Kirt advocated and co-led all efforts to establish Martin Luther King Jr. holiday as Merkle’s Day of Service in the Americas.

He holds a graduate degree in Management of computer information systems from University of Phoenix, and an undergraduate degree in computer science from the University of Maryland. 

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Kirt Morris
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Matthew Seeley
Matthew Seeley
Global Lead, Data & Identity

Matt is responsible for the strategic vision, service delivery, and overall performance of Merkle’s Data and Identity Practice.

Prior to Merkle, Matt served as COO at Cheetah Digital and before that, Experian by way of CheetahMail, as part of the founding team in 2000. A pioneer in the email space, Matt helped transform CheetahMail from a $2 million startup into one of the premier global email services organizations. After being acquired by Experian, Matt expanded his role to leading the company’s Marketing Services division in North America, running all email and cross-channel platforms across the globe.

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Matthew Seeley
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Elizabeth Rafferty
Elizabeth Rafferty
Global Chief People Officer

As Global Chief People Officer, Liz is responsible for Merkle HR globally and across the Americas. With the integration of Merkle into dentsu, she focuses on company culture and bringing the employee promise to life for all Merkle team members around the world. 

Liz has been with dentsu since June 2019, working in several Americas HR roles, including the HR Lead for the CXM Service Line in the Americas. Her experience in HR spans more than twenty years with global professional service consulting organizations. Her background includes global mergers and acquisitions, HR transformation, establishing a global client-facing HR organization, outsourcing/business process outsourcing (BPO), talent strategy, and HR technology.

Prior to working with dentsu and Merkle, Liz served as the Executive Director for a US-based nonprofit that builds skills and professional opportunities for historically underrepresented youth in corporate spaces.

Liz received her bachelor of science degree from Illinois State University and holds GPHR (Global Professional of HR) and Society for Human Resources Management (SHRM) SCP (Sr. Certified HR Professional) certifications.

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Elizabeth Rafferty
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Shawn Streett
Shawn Streett
CIO, Information Management Systems & Dentsu Global Services

Shawn brings 25 years of experience in enterprise technology and information security to his role at Merkle, where he leads technology teams that architect and manage Cloud based solutions, data platforms, and enterprise security for CXM and Dentsu Global Services.   

Prior to joining Merkle, Shawn led the Managed Hosting Operations and Engineering teams at Digex/Verizon Business, where he managed the internet presence of Fortune 500 customers.  

Shawn earned his Master of Science in Information Systems Management from the University of Maryland Baltimore County and is a member of the board of directors for the Mid-Atlantic CIO forum.

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Shawn Streett
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Shirli Zelcer
Shirli Zelcer
Global Lead, Analytics & Technology

Shirli is the Global Head of Analytics and Technology at Merkle. With over 20 years of experience in analytics and insights, business advisory and organizational design, artificial intelligence and data science, and cloud and marketing technologies, Shirli is at the forefront of innovation ranging from ethical AI and advancements in cloud engineering to future-proofing data literate organizations around zero-party data.

At Merkle, Shirli is responsible for leading the Analytics & Marketing Technology practice area, a global division of more than 5,600 practitioners across the Americas, EMEA, and APAC, covering services that include consumer and experience insights; product and market intelligence; data science and artificial intelligence; and marketing technology, big data infrastructure, and cloud engineering. 

Her team’s work is wide-ranging, covering everything from enterprise segmentation and acquisition modeling to CDP and data infrastructure implementation to advanced media mix modeling, personalization strategies, and bespoke AI solutions in areas including pricing, supply chain, and competitive intelligence.

Shirli has worked across numerous industries, but has especially deep experience in travel, media and entertainment, retail, high tech, and financial services, having partnered with brands including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike.

Prior to joining Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing credit risk models, NPV models, and DOE testing. Shirli has both a bachelor’s and a master’s degree in Statistics from Cornell University.

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Shirli Zelcer
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Susan Zoch
Susan Zoch
Global Chief Counsel

Susan is Merkle’s General Counsel. With her leadership, Merkle’s legal department advises and enables the business to accelerate sustainable growth and achieve competitive advantage, while working together, championing the company’s values, and leading by example. Susan leverages more than 25 years of legal experience across a broad spectrum of disciplines, including commercial transactions, privacy and data protection, technology, litigation, compliance, and human resources. 

Prior to joining Merkle, Susan served in a similar role at Vertis Communications and was in private practice at Baker Botts in Washington DC. She clerked for the US District Court for the Northern District of Texas. She holds a JD from The University of Texas School of Law, where she was Executive Editor of the Texas Law Review, and a BA from Rice University.

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Americas


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Jim Butler
Jim Butler
Head of Experience & Commerce, Americas

Jim runs the Experience & Commerce practice for Merkle Americas. Jim joined Merkle in August 2021 as part of the LiveArea acquisition where Jim served as President. Jim’s team is responsible for delivering services that include XD and strategy, commerce, product management, content management, performance marketing, promotions, loyalty, gamification and digital messaging.

Before joining LiveArea, Jim served as President of the Connected Communities consulting practice at Intersection, a leading smart cities technology and media company. During his tenure, Jim worked on projects that included designing and launching the visitor experience for the Empire State Building and developing Digital Master Plans for some of the largest mixed-use real estate developments across the globe including Hudson Yards.

Jim brings decades of technology and consulting leadership, digital agency expertise, connected commerce experience and executive management experience to Merkle. He has spent his career building teams and helping enterprises grow and manage significant, often disruptive change by applying the power of digital to enable innovation, creativity, and build competitive advantage. He has overseen complex, multi-year enterprise digital transformation initiatives for leading brands across a wide variety of vertical markets, including financial services, CPG, insurance, media, technology, and more.

Jim is an energetic digital advocate who applies his expertise, analytical skills, and insights as an entrepreneur and change agent to help companies adapt in today’s digital era and add value to every client interaction. He is passionate about helping clients explore and navigate new digital frontiers through the intelligent application of strategy and technology. He is adept at creating high energy, high performance, and collaborative cultures.

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Walter Flaat
Walter Flaat
Canada Market Lead

Walter Flaat leads Merkle / CXM in Canada. His team brings Merkle’s leading global capabilities to the local market while deeply integrating them with the local social and cultural diversity that defines Canada. He is also Chief Data Officer for dentsu Canada, providing executive support and guidance for the development of dentsu’s data products & services across all service lines.

Previously, Walter served as Chief Data Officer for dentsu Netherlands, where he spearheaded the development of integrated data & analytics unit DNA, now known as DDL (dentsu Data Labs). This model transformed the delivery of data services in an agency context from primarily value-added reporting - to industry leading data solutions. The DDL model has since expanded globally.

Before transferring to Canada, Walter also implemented best-in-class GDPR compliance in the local market, earning him recognition as a leader in the European privacy domain.

Prior to that, he served as Head of Data & Media Partnerships for Amnet and was a leading architect for DMP & CRM implementations across the EMEA region.

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Walter Flaat
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Chris McComas
Chris McComas
CX & Commerce Lead, Americas

Chris McComas is Merkle’s Americas Customer Experience and Commerce lead. Chris is a seasoned leader in the field of User Experience and Technology, with an impressive career spanning nearly 30 years. With a wealth of knowledge and expertise, he has made significant contributions in multiple industries, including retail, telco, travel & hospitality, high-tech, and multi-level media for B2C, DTC, and B2B solutions.

Having spent over a decade in the creative and agency landscape before integrating commerce as the internet emerged, Chris brings a unique perspective to his work, infusing 20+ years of technology and commerce experience with creative innovation. He understands the importance of balancing user-centric design and business objectives, creating seamless customer experiences and real ROI for his clients. 

Throughout his career, Chris has demonstrated a deep understanding of the ever-evolving landscape of technology and its impact on experience and commerce. He has consistently stayed at the forefront of industry trends and developments, leveraging this knowledge to drive growth and success for organizations. He fosters an environment that encourages innovation, teamwork, and continuous improvement, resulting in exceptional outcomes for both clients and organizations.

Prior to joining Merkle, Chris led departments at organizations such as LiveArea, McFadyen, Amplifi, Valtech, and Scient/Razorfish. 

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Chris McComas
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Tim Perlstein
Tim Perlstein
Chief Marketing Officer, Americas

Tim joined Merkle in March 2021 as SVP, Experience & Commerce Solutions, to help establish Merkle’s global Experience & Commerce practice area –a broad set of capabilities and solutions that are critical to Merkle’s vision for complete, connected customer experience transformation. As CMO, Americas, Tim remains focused on elevating and extending Merkle’s leadership in data-driven, technology-enabled customer experience services for tomorrow’s most engaging, most relevant, most successful brands.

Prior to Merkle, Tim served as CEO of United in Gaming, Inc., a social platform for amateur esports competition, and previously served as Interim CMO of Skills Matter, the leading global community and continuous learning platform for software engineers. He also created Tanjent Partners in 2015 as a boutique consulting firm focused on growth strategy, marketing, and commerce. Through Tanjent, Tim has worked with a diverse array of firms in media, technology, CPG/ecommerce, and professional services (including multiple agencies at various stages of growth).

Previously, Tim served as SVP Strategy & Insights and then SVP Managing Director of Fullscreen's brand group. In these roles Tim managed a range of functions including strategy, measurement and insights, operations, strategic planning, and B2B marketing, supporting sustained double-digit growth over a three-year period and a successful exit to AT&T in 2018.

Prior to Fullscreen, Tim served as Chief Strategy Officer for Razorfish, a global digital agency, where he led the agency's strategic planning, corporate development, and service innovation functions. During his tenure, he transformed the agency's strategy discipline into a market-leading digital consulting practice, establishing Razorfish as "one of the strongest strategy-led marketing service providers in the industry," according to Gartner Research.  

Tim joined Razorfish from Yahoo!, where he served as Director of Consumer & Customer Innovation. He also led online marketing for the Yahoo! Media Group and held multiple marketing and product management roles at Knight Ridder Digital, the online news division of the US’s second-largest newspaper publisher. Prior to Knight Ridder, Tim served as head writer for Pallotta TeamWorks, supporting massive-scale fundraising efforts which netted over $69 million for AIDS and breast cancer charities in a single year.

Tim earned his undergraduate degree in Fine Arts from Harvard University, and his MBA from the Stanford Graduate School of Business, along with certificates in Global and Public Management, with a focus on international development. He lives in Austin, TX (physically), airplane aisle seats (preferably), and the itty-bitty rectangular window of your favorite video conferencing tool.

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Sunil Rao
Sunil Rao
Americas Lead, Analytics & Technology

Sunil bring over 13 years of experience in advanced analytics, marketing technology and CRM.  He is an expert in digital data, audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world. 

He currently leads Merkle’s Audience Science & Management practice where his focus is to help clients deliver a superior customer experience and drive ROI through the application of 1st party data, advanced analytics, and state of the art marketing technology platforms.  He also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform Merkury and leading marketing technology providers. 

He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance and many others.

Sunil has a Master’s degree in Engineering from NC State University.

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Pete Rogers
Pete Rogers
Head of Technology, Americas

Pete is the Head of Technology, Americas at Merkle.  He has 20 years' experience with marketing technology and CRM solutions. He has deep subject matter expertise in Data Management, Identity Management and Media Execution Technology.

He has been with Merkle since 2006, starting in Merkle's Technology deployment team. In that time, he has designed and built 10+ Marketing Technology Solutions. These solutions range in complexity from small customer solutions to multi-terabyte prospecting databases. These solutions also include real-time decision management and offer management solutions.

Pete has been the technology lead for 25+ technology assessments for Fortune 1000 organizations. His role was to interview key marketing and IT professionals within these organizations and make assessments and recommendations for their technology roadmap and vision.

Before joining Merkle, Pete worked doing systems integration work for a large law firm and database consulting for a software company. He has a degree in finance from Bentley University.

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Pete Rogers
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John Stauffer
John Stauffer
Chief Strategy Officer, Americas

John Stauffer is the Chief Strategy Officer in the Americas at Merkle. Bringing more than 15 years of agency experience to the role, John leads an integrated group of cross-channel strategists, transforming our clients’ customer experiences by turning deep channel expertise into strategic competitive advantages.

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John Stauffer
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Juan Camilo Suarez
Juan Camilo Suarez
CXM CEO and Chief Solutions Officer, Latin America

Juan Camilo is responsible for the strategic vision of CXM in Latin America as the leader of Merkle Latam and the Navegg identity solution platform.

Juan has 27 years of comprehensive achievements across commerce operations, consulting services, and internet business models. His extensive business experience in diverse cultures and industries includes utilities, financial services, eTravel, and telecommunications. He is renowned for incorporating innovative business solutions that enhance business practices.

Notable speaking engagements include:

  • ecomworld commerce conference 2022
  • Google Analytics Conference in Mexico City
  • Google Analytics User Conference Bogotá
  • Google Click to Action & Think Performance by Google
  • The World BPO/ITO Forum in New York
  • Customer Experience Management in Argentina
  • VTEX Day in Sao Paulo
  • MoveOn2019 in Panamá
  • APAP in Paraguay
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Juan Camilo Suarez
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Billy Thomas
Billy Thomas
Chief Operating Officer, Merkle Americas

A 23-year industry veteran, Billy has been with Merkle for more than 12 years, playing several roles within the Marketing Technology and Data Management teams and working across industry sectors. He built his career growing client accounts, expanding margins, building offshore teams, and partnering with client partners to improve performance on challenging accounts. In his most recent role as Delivery Group Leader for Marketing Technology, he led teams that consistently achieved demanding client delivery objectives.

Prior to Merkle, Billy held various roles over 11 years with Acxiom, primarily in a client delivery capacity, focusing on driving efficiency for the company and its clients across the B2B, Government, and Financial Services sectors.

As COO, Merkle Americas, Billy dual reports to Pete Stein, President, Merkle Americas and Sarah Strassheim, Global Chief Operating Officer, Merkle. His primary focus areas are establishing partnerships with practice areas to ensure critical KPIs are met; continuing to work on brand integrations and defining a standard approach; and supporting Merkle’s Growth, HR, and Finance teams with efficiencies, consistent communication, and more seamless collaboration. His leadership and experience will be critical as Merkle continues to elevate operational excellence and advance toward a goal of operating as One dentsu.

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Billy Thomas
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EMEA


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Ben Gott
Ben Gott
Practice Lead, Marketing Solutions EMEA

Ben leads Merkle's data and marketing technology division across EMEA. He leads a team that is responsible for the implementation, integration and management of clients’ data and technology, ensuring that they are getting the most out of their investments. His team specialise in strategic consultancy, CRM, technical consulting, analytics, and real-time decision management solutions.

During his 15 year career at Merkle, Ben has worked to bring the Agency Services and Marketing Solutions businesses closer together and to empower clients' customer experience transformations through tech. His experience supports our wider business integration as martech platforms continue to grow. Ben originally formed part of the leadership team for Merkle’s first EMEA acquisition, the multi-award-winning Periscopix.

His career to date has seen him occupy lead roles across the disciplines of analytics, performance media and data and martech. Most recently, he led the integration of the company's digital and customer analytics teams, to create a combined analytics practice which is unique to Merkle. He has also worked closely with Merkle's key enterprise tech partners to help clients rise to the challenge of bringing the different marketing disciplines together to work harmoniously.

Ben is a keen supporter of the efforts of Merkle’s Diversity, Equity and Inclusion committee, with particular involvement in promoting the Gender and Ethnicity pillars.

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Ben Gott
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Bobby Hollingsworth
Bobby Hollingsworth
President, Merkle Northern Europe

Bobby has over 15 years of experience as a leader in global digital agencies, successfully delivering multi-channel enterprise platform projects and marketing campaigns for global brands in a variety of industries.

In his nearly 14 years at dentsu, Bobby was, among other things, General Manager of the Melbourne office in Australia. For more than five years of his time there, he also led all digital services for General Motors brand Holden.

After moving back to Europe, Bobby started out overseeing the digital creative teams across the Nordics region which focus on creating world-class customer experiences enabled by enterprise solutions.

With an international background and upbringing, Bobby is bilingual in English and German, and speaks French, Spanish, and Danish fluently.

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Bobby Hollingsworth
https://www.linkedin.com/in/bobingsworth/
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Nick McCarthy
Nick McCarthy
Chief Growth Officer, EMEA

Nick McCarthy currently holds the position of Chief Growth Officer at Merkle, where his primary responsibility is to drive new business and revenue expansion across Europe, the Middle East, and Africa (EMEA). A results-oriented leader, he oversees our integrated growth platform spanning sales and alliances, driving transformative customer experiences for brands.

His journey with Merkle began in 2017 when he assumed the role of SVP, Data Solutions, where he played a key role in developing and commercialising data-driven products. Transitioning to the role of SVP, Alliances in 2020, Nick played a pivotal role in driving significant growth within Merkle's technology alliance partnerships, fostering strong collaborations with industry leaders such as Salesforce and Adobe.

Nick brings diverse expertise gained from leadership roles across multiple sectors, including marketing services, media, and digital businesses. His experience encompasses various facets of business strategy, data management, and marketing leadership within client organisations.

Outside of his professional endeavours, Nick is actively involved in Merkle's Diversity, Equity, and Inclusion Council, reflecting his deep-seated commitment to promoting diversity and equality within the organisation.

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Nick McCarthy
https://www.linkedin.com/in/nicholasmccarthy/
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Azlan Raj
Azlan Raj
Chief Marketing Officer, EMEA

Azlan Raj is the EMEA chief marketing officer for Merkle and dentsu’s customer experience management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B. He is responsible for continually evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Previously the EMEA leader for Merkle’s Customer Experience offering, he built the company’s regional capability to over 1,200 people in just three years.

With over 20 years of experience in the digital industry, prior to joining Merkle Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, SapientRazorfish, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation.

Azlan is passionate about Merkle’s efforts in the diversity, equity and inclusion space, and is actively involved in supporting the ethnicity and mental health pillars. He is especially committed to ensuring that we are embedding inclusivity and social responsibility in our own communications.

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Azlan Raj
https://www.linkedin.com/in/phailanx/
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Andreas Skopal
Andreas Skopal
Managing Director, MENA

Andreas has more than 20 years of experience in customer experience transformation, marketing, technology, and strategy across the MENA and APAC regions. With more than 10 years working for reputable digital consulting firms such as PWC and EY, Andreas has a solid background in guiding organizations through their transformation journeys, and most recently served as Partner and Global Head of Innovation, Growth, and Digital at Synpulse. Andreas has also held senior executive positions in major financial institutions in the MENA region, overseeing digital and marketing divisions. He has a track record of building high-performing and customer-focused teams, and strong experience in leading complex transformational delivery programs. 

Andreas is at the forefront of delivering Merkle's diverse capabilities and services, which encompass media, analytics, data, identity, CX, and technology. His focus is on supporting brands in their customer experience transformation and assisting them in navigating the complex data and technology decisions that support success locally, regionally, and globally.

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Andreas Skopal
https://www.linkedin.com/in/andreasskopal/
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Anne Stagg
Anne Stagg
CEO, United Kingdom

Anne Stagg is the UK CEO of Merkle and of dentsu international’s Customer Experience Management (CXM) service line. Anne leads a business of 940 people offering expertise across data and analytics, CRM, commerce, media, digital experience services and B2B.

Previously head of client services, Anne has been an instrumental part of Merkle’s growth throughout her time with the business. She led the creation of a fully integrated client services team across the company’s media, analytics, customer experience and technology service lines, driving growth across key clients to support them on their complex transformational journeys.

Anne’s depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients, is outstanding. She has a wealth of experience across consulting, planning, digital and data, having previously held the roles of managing director at Indicia, director of data services at more2 and head of client management at Experian.

Anne started her career client-side at Thomas Cook and quickly moved agency-side, leading client services roles in data-driven marketing. Anne has extensive experience in business start-up and growth, and in turnaround and transformation roles. She has worked with some of the biggest client names including Unilever, Heineken, Nissan, ITV, and at more2 numerous multi-channel retail clients including White Stuff, Jessops, House of Fraser, The White Company, and many more.

Anne is passionate about the mental health of the organisation and invests time in ensuring support is available for all employees. She serves as exec sponsor for the Parent and Carer pillar on the Merkle Diversity, Equity and Inclusion council as this is also a topic close to her heart.

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Anne Stagg
https://www.linkedin.com/in/annestagg1/
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Manuel Blanco Viejo
Manuel Blanco Viejo
CEO, Merkle Spain & Analytics Lead, Merkle EMEA

Manuel became CEO of Merkle’s Spain market after the 2017 acquisition of DIVISIDERO, a consulting firm specializing in technology and data. In 2007, he started his career in the company and five years later was appointed country manager to lead its growth and strategic positioning in the market.

Since the beginning of his career, Manuel has always been linked to the transformation of business through digital capabilities. With two master’s degrees in computer engineering and an MBA, Manuel has a wealth of experience across consulting, technology, and data. He is also an associate professor within the Digital Transformation Executive Program at IE Executive Education. 

His extensive knowledge in this field has allowed him to collaborate with Fortune 500 companies, large publishers, and Ibex35 companies, acquiring deep expertise in different sectors and industries.

In addition to his leadership of Merkle’s Spain market, Manuel leads the company’s analytics division across EMEA. His team is responsible for the sophistication of the analytics practice, which is unique to Merkle, ensuring that clients get the most value out of their data and insights.  

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Manuel Blanco Viejo
https://www.linkedin.com/in/manuelblancoviejo/
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Jane Wright
Jane Wright
HR Director, EMEA

In her role as HR Director for dentsu’s CXM Service Line, Jane partners with the Merkle EMEA executive leadership team to achieve their strategic business goals. Her work aligns with dentsu’s people strategy and priorities, which underpin Merkle’s aspiration to create a culture that supports growth and career development for our people and enables a positive employee experience.

Merkle’s growth strategy has resulted in a rapidly expanding workforce across the region: organic growth and acquisitions has seen the company increase across EMEA from just 20 people in the UK in 2015 to over 5,500 employees across more than 20 countries. Jane is responsible for ensuring consistent people-related practices that help create a stimulating and rewarding working environment in support of Merkle’s goal to build a great company where the best people in the industry will want to work.

Jane has more than 20 years’ experience in human resources following a career in client management. She started her career at Acxiom and held a number of senior roles there before joining the Merkle team as part of the Comet Global Consulting acquisition in 2016.

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Jane Wright
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APAC


APAC

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APAC

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APAC

APAC

Kiaran Geen
Kiaran Geen
President, Merkle B2B APAC

Kiaran leads Merkle B2B across the Asia Pacific region. Joining the group via Merkle | DWA in 2014, he is a dedicated B2B marketing and media practitioner with 18 plus years’ experience and is intent on developing strategic plans that deliver ROI for his clients. 

Prior to Merkle, Kiaran spent time in the leadership function of OMD, working with some of Australia’s largest brands. It was here that his fascination with new media technologies sparked the desire to deliver value through bespoke, data-driven campaigns, which continues to this day.

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Kiaran Geen
https://www.linkedin.com/in/kgeen/
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Sophie Lee
Sophie Lee
Chief Financial Officer, APAC

Since joining dentsu in 2016, Sophie has held a variety of senior finance roles (Commercial Finance, Compliance, Controllership, and CFO for Philippines). She assisted Merkle in establishing its first APAC footprint in 2018 by assisting with pitches, M&A, project management, and finance.

Sophie has 20 years of international experience in a variety of industries (audit, banking, manufacturing, commodities, and advertising). She is a CPA with an MBA from the National University of Singapore and a double master's degree in finance and management from the University of Paris. She speaks Mandarin, Cantonese, and French.

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Sophie Lee
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Anubhav Sonthalia
Anubhav Sonthalia
CEO, India

Anubhav Sonthalia currently leads Dentsu India’s unified CXM business as the CEO. He co-founded Sokrati in 2009 and grew it to one of India’s leading digital media agencies, managing over 10% of the country’s performance media spends. Sokrati became a part of Merkle Inc. (Dentsu International) in 2017 and Anubhav is still actively heading Merkle Sokrati as the CEO. Before Sokrati, he was helping drive efficiency & scale at Amazon (Seattle) as the Product Manager for Amazon's Comparison-Shopping Program. He completed his MS in Computer Science from the University of Maryland, Baltimore. 

Anubhav is an industry veteran with close to 2 decades of experience building teams and products to solve business problems for the Fortune 1,000 and fast-growing startups alike. From providing personalized customer experiences, driving customer acquisition & branding through digital media to technical product management - his underlying empathy for customers & deep understanding of their businesses permeates through every role he has led.

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Anubhav Sonthalia
https://www.linkedin.com/in/anubhavsonthalia/
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Christopher Webb
Christopher Webb
Chief Operating Officer, APAC

Chris has over 17 years’ experience helping businesses around the world to transform and stay competitive by optimizing business models and delivering large- scale technology transformations.

He has done this by pairing his multi-industry business knowledge with expertise in business agility, ways of working (HCD, lean, agile), and correlating technology practices (DevOps). He helps organizations integrate strategy, operating model, and business architecture, to improve business execution. He has worked in 3 continents extensively across the High-Tech, Mining, Energy, Airlines, Retail, and Telco industries.

He previously led the Agile Advisory practice at PwC and Deloitte, and most recently was the Head of Strategic Performance at ANZ bank.

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Christopher Webb
https://www.linkedin.com/in/christopherwilliamwebb/
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A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.

A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.

WHERE TO FIND US

A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.

WHERE TO FIND US

A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.

WHERE TO FIND US

A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.

WHERE TO FIND US

A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.

A world of talent - worldwide

Five continents. 30+ countries. One vibrant and creative culture, dedicated to conjuring to life the kind of irresistible experiences that can set a brand apart. Wherever you are, there’s a good chance our team of experience experts is close by.