The cruise industry is evolving – the need for direct engagement with clients and the opportunity to craft more personalized experiences is no longer optional, but a strategic imperative.

In this webinar, we will explore how Celestyal Cruises embarked on a transformation journey to strengthen their B2C presence and adapt to the changing dynamics of the travel landscape.

We will focus on the business challenges that sparked this shift: the need to engage directly with travelers building a seamless and inspiring digital experience. Together with Celestyal, we co-created a vision for a new B2C website, powered by Adobe Edge Delivery Services, and we brought this ambition to life in just four months. But this was only the beginning.

Together, we will look ahead at the next big challenge: how can Celestyal elevate this experience through even greater personalization?  We will share how the next chapter focuses on hyper-personalization, powered by data and marketing automation.
 

In this session, you’ll learn:

1. How to launch high-performing websites at speed—without cutting corners
2. The architecture behind this personalized experience
3. How to build a data foundation that enables smarter, more relevant marketing