Gareth Reason is the Practice Director of Merkle Aotearoa. Leading a team of more than 150 across Aotearoa, Gareth is responsible for driving the growth of the business and positioning Merkle Aotearoa as the leading CX transformation consultancy delivering people-centred technology solutions that are rooted in data, inspired by design and guided by strategy. In Gareth’s role he sits on both the dentsu Aotearoa and Merkle ANZ Leadership Teams. 

Gareth is a commercially focused and experienced leader with a proven track record of building high-performing teams. He believes business is about people; he brings a strong focus to capability enablement and the growth and development of the team to stay close to Merkle’s customers’ needs and stay ahead of ever-evolving technology transformation trends and requirements.

Gareth has been part of the Merkle (formerly Davanti) team for 13 years, starting as Project Director and moving on to various leadership roles spanning Engagement, Delivery and Digital Transformation.  With more than 25 years’ consultancy experience working for leading global and local consultancies, Gareth has worked in New Zealand, Australia, Singapore and the USA across numerous industries, including Telecommunications/Media, Fast Moving Consumer Goods (FMCG), Banking/Insurance, Government, Consulting, Engineering and Legal Services. This breadth of experience gives Gareth a deep appreciation of the best practices and technology being adopted across a wide range of industries and a passion for helping our customers get closer to their customers.