Experience and Product Design

Craft meaningful, human-centered experiences. Our 800+ design professionals design products and services used by millions worldwide.

Experience and Product Design
Experience and Product Design

Great experiences have the power to shift competitive markets and reshape industries. Individually tailored experiences strengthen brand love, build preference, and turn customers into lifelong fans.

 

Brands need actionable identity data, differentiated digital service design, and nimble content and marketing ecosystems to keep pace with the marketplace. Great news – we've got you covered. And we spend every day dreaming of what’s next to move brands forward.

  • $5B

    in revenue for clients from new services and digital products

  • 1,000+

    global experience and product design professionals

  • 30+

    Global innovation and creativity awards from the likes of Webby, AVA, and MUSE

IDC Award badge
Leader
Experience Design MarketScape
Webby Awards logo
People’s Voice Award Winner
Apps, dApps and Software, Creative Production
cannes  logo
Cannes Lion
Creative Commerce

How we can help you

Experience Ecosystem and Content Strategy

Deliver personalized experiences across all touchpoints, online and off, thanks to our deep research and proprietary benchmarks.

Service Design & Product Innovation

Identify and launch new services, products, and business models with our rapid innovation, design thinking, and prototyping.

Experience, Interface, and Content Design

Chart a path forward with roadmaps and content for global web, app, voice, XR, and ambient experiences – all with research at the core.

Physical & Emerging Experiences

Use emerging experiences to deliver real value and foster innovation, testing, and learning to reach users no matter where they are.

Proven success stories

Our partners for enhancing your CX

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.
Figma logo The only global Figma service partner
Adobe logo Adobe technology partner
Unreal Engine logo Unreal engine for business
Android logo Android enterprise partner
Roblox logo Roblox global partner

Meet our experts

Barry Fiske
Barry Fiske
Chief Experience Officer, Americas

Barry Fiske is Senior Vice President and Chief Experience Officer of Merkle Americas, a division of Dentsu. He is a proven creative leader with a passion for helping brands elevate their customer relationships and transform their customer experiences through innovative combinations of technology, strategy and customer-centric storytelling and design. At Merkle, Barry’s experience studios deliver Service and Product transformation, Connected Commerce experiences, Loyalty and Promotion services, as well as CRM, Digital Content and Marketing programs. Over his award-winning career, Barry has established a track record of building and motivating high-performance experience creative teams, driving business growth, elevating a company’s creative reputation, mentoring next-generation talent and piloting cutting-edge innovation. As an advocate for Lean Start-Up and Agile Design Thinking, Barry believes in the power of technology and design to create immense value for brands, transform people’s lives and solve the world’s biggest problems.  Prior to joining Merkle, Barry served as North American Experience Capability Lead at Publicis Sapient and has held various creative director roles at agencies such as DDB and TBWA/Chiat/Day.  Barry is a graduate of Syracuse University, a husband and a dad to two hockey and lacrosse-playing boys.

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Barry Fiske
https://www.linkedin.com/in/barryfiske/
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Benoit Soucaret
Benoit Soucaret
Global Lead, Experience Design

Benoit is responsible for bringing holistic experience to the table and making it an intrinsic part of a company’s strategy and culture, both internally and with its customers. He is a catalyst who sparks excitement and action by shaping the raw material of a company’s capabilities into meaningful experience offerings. And he is an orchestrator who aligns various elements of operations, in tandem with a deep understanding of customer needs, to create and deliver cohesive, customer-pleasing experiences.

With 20 years of experience, Benoit is passionate about the intersection of brand, business, innovation, and technology and the skillful convergence of brand promise with unique experiences. His expertise spans a variety of industries: retail, consumer goods, banking & finance, media & entertainment, travel & hospitality, automotive, high tech, healthcare, B2B, and telco.

When not thinking about next-gen customer-centric experiences, you can find him watching football (soccer) games as an avid supporter of FC Barcelona, or in the south of France with his friends and family, or (food) traveling, especially to his favourite place in the whole world: Tokyo, Japan.

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Benoit Soucaret
https://www.linkedin.com/in/benoitsoucaret/
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Dave Calleja
Dave Calleja
Head of Design, Australia

Dave leads Merkle Australia’s design practice, he is incredibly passionate about the role of design in creating exceptional, memorable, and transformative customer experiences.

He has worked in experience and design for over 18 years, supporting start-ups, enterprise, and government projects across diverse regions, channels, and technologies.

His experience spans the delivery of world-class experiences, capability uplift, and consulting engagements in multiple industries from automotive and tourism to airlines, start-ups, and FMCG.

Dave is most excited about opportunities where he can help build capability, maturing the holistic practice of design and challenging what’s possible for all Merkle’s clients.

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Dave Calleja
https://www.linkedin.com/in/davecalleja/
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2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

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