Date/Time: Thursday, March 28 at 10:30 am
Speakers: Rob Bowers, Associate Director - Technology Strategy, Verizon & Sayantika Sikdar, VP, Analytics, Merkle
Track Number: S706 | Room: TBD
Overview: For B2B marketers, the need to focus on collaboration and innovative technology management is only increasing as they look for ways to boost revenue and improve operational efficiency.
In this session, VBG's Martech team will discuss how they work with stakeholder groups within their organization and external partners to integrate their Martech ecosystem with Adobe to support various use cases.