Adobe Summit was back in person this year for the first time since 2019. Our experts showcased how we connect Adobe tech to create intelligent experiences. We look forward to seeing you next year.
Steve Ireland, VP, eCommerce & Web, RingCentral and Merkle's Marketing Platforms Lead, Barry Latimer discussed how to orchestrate CX across all channels and how to best use Experience Platform for personalized CX.
Wes van den Heuvel, Sr. Director, Omnichannel Engagement, Novo Nordisk and Evan Nicholson, VP Growth Architect, Merkle discussed how to create next-level customer experiences with RT-CDP. They also discussed the benefits and real business results seen since using RT-CDP and how you should think about a CDP in your tech stack.
RMN experts from Adobe & Merkle discussed key capabilities that brands seek from RMNs, and Adobe’s POV to implement key capabilities to monetize first-party audiences, streamline RMN operations, and close the loop with best-in-class measurement. They also discussed the next frontier of opportunities for RMNs to conquer.
Dentsu, and Merkle, a dentsu company, is proud to be a Summit diamond sponsor. Dentsu partners with Adobe to power the future of personalization at scale. As an Adobe Platinum Partner, we have been recognized on a global level including our new Leader ranking in the IDC Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment. This follows recognition such as Adobe Delivery Quality Enterprise Solution Partner of the Year in the Americas and Digital Experience Solution Partner of the Year in Japan & APAC. In a new strategic partnership with Adobe, Merkle, a dentsu company, was added to the Adobe ISV program, and Merkury, its identity resolution platform was named Adobe's leading identity partner.
Learn more about our Adobe practice and client work here.
Check out our series of playbooks on Personalization at Scale with Adobe. We’ve explored the primary components of building a world-class personalization program: