Braze's flexible, open ecosystem means your customers can start anywhere and go everywhere. Merkle amplifies that power with hands-on expertise across onboarding, strategy, and channel management — including email, SMS, and mobile — ensuring your teams can execute with confidence from day one.

With over 25 years of experience in data-driven CRM, loyalty, and gamification, Merkle is a trusted partner for building brand loyalty programs that deliver lasting value. Combined with Braze's engagement platform, and BrazeAI Decision Studio, Merkle’s expertise enables organizations to design and deliver personalized, high-impact loyalty experiences that deepen customer relationships at every touchpoint.

Person-based identity resolution and real-time data ingestion fuel precision audience creation and higher-performing campaigns. Real-time engagement isn't a promise. It's built into everything we do.

Leverage the Braze platform's bidirectional data sharing capabilities to orchestrate messaging and craft strategies for every phase of the customer journey, from acquisition through retention and beyond. We make sure your data stack is fully connected and continuously optimized.