B2B

Create world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes.


b2b

We know from our research that B2B is more competitive than and more complex than ever. The time to make a purchase decision is extending, the performance gap between winning and losing brands is narrowing, and B2B buyer expectations are more difficult to meet.

Within Merkle lies a specialist global B2B team, uniquely built for organizations to navigate the dynamic world of B2B. Our roots are deeply embedded in the heart of B2B, making us uniquely equipped to guide you through the challenges and complexities of today's business landscape.

Our experts can help you:

  • Make smarter decisions driven by best-in-class research and insights
  • Tap into the power of your data and technology to create world-class customer experiences
  • Create globally recognized B2B brands alongside our award-winning creative teams
  • Build digitally focused, connected paid media journeys
  • Use ABX to engage with your most important accounts
  • Integrate marketing communications across all touchpoints, enabling B2B commerce

News

Announcing dentsu B2B

The values and behaviours of the modern B2B buyer are changing, and dentsu is uniquely positioned to rewrite the playbook for B2B.  Learn how we connect marketing, sales and customers - creating experiences that grow business and drive revenue growth.

Hands holding a digital orb
Hands holding a digital orb

Industry awards

The Drum Awards The Drum Awards Large B2B Agency of the Year 2021
B2B Marketing Awards 2023 #1 International B2B Marcomms Agency 2023
Campaign B2B Marketing Agency of the Year Australia/New Zealand 2021 B2B Marketing Agency of the Year 2021 - APAC
ANA Large Agency of the Year 2021 ANA B2 Large Agency of the Year 2021
Agency of the Year 2022 and 2023 Agency of the Year 2022 and 2023
Brand Film Awards EMEA - Gold Brand Film Awards EMEA - Gold
Market Research Society 2022 Market Research Society Winner 2022
UK CX Awards - Gold UK CX Awards - Gold & 2023 Finalist

EBOOK

The 2023 B2B Superpowers Index

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, from key markets across the world.

Report

B2B Futures: The View from 2030 eBook

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B. 

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