Hi, we’re Merkle.

We’ve been outcome-obsessed for more than 30 years.

We power the experience economy

Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Here’s what we’re focused on:

Growth & Business Agility
Growth & Business Agility

Manage the tensions between now and next, driving long-term differentiation.

Future-Ready Technology
Future-Ready Technology

Keep your technology choices in lockstep with your business strategy, empowering your teams to innovate and unlock value from enterprise technology.

Customer-First Experiences
Customer-First Experiences

Recognize individuals and personalize touchpoints across the total customer journey to create meaningful, unified brand experiences.

Brand Loyalty & Engagement
Brand Loyalty & Engagement

Optimize every aspect of the post-purchase experience to win not just the sale, but a lifetime of loyalty.

Our unique heritage

The only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver.

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We're recognized around the world

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Everest Group logo
Leader
Digital Commerce Services PEAK Matrix®
Everest Group logo
Leader 
Loyalty Solutions PEAK Matrix®; Loyalty Services PEAK Matrix®
Cypher logo
Excellence in AI Strategy Consulting
Minsky Awards
IDC Award badge
Leader
Global Experience Build
IDC Award badge
Leader
Global Experience Design
Webby Awards logo
People’s Voice Award Winner
Apps, dApps and Software, Creative Production

We partner with the best

We have deep, strategic partnerships with the world’s leading technologies — and we put the power of those partnerships to work for clients across multiple industries to drive amazing results.

Adobe logo Adobe
Salesforce logo Salesforce
Google logo Google
AWS logo AWS
Sitecore logo Sitecore
Figma logo Figma
Qualtrics logo Qualtrics
Snowflake logo Snowflake

Our leadership

Pete Stein
Pete Stein
Global President and President, Merkle Americas

In his 25-year journey in the marketing industry, Pete Stein has demonstrated a steadfast commitment to helping world-class brands deliver extraordinary customer experiences. As Global President of Merkle and dentsu’s CXM Practice, Pete leads the development and delivery of its full breadth of capabilities that drive customer experience transformation. Pete partners across regions and practice areas to shape Merkle’s brand strategy and go-to-market value proposition.

Pete is responsible for global annual revenue approaching $2 billion and a workforce spanning 16,000 employees across 30+ countries, encompassing the Americas, EMEA, and APAC. His purview comprises a broad array of CXM competencies, including technology and customer strategy, customer data management, analytics and insights, enterprise AI, commerce and content platforms, digital experience design, CRM and customer service, messaging, and loyalty and promotions.

Taking a global perspective, Pete’s rich experience is underpinned by an innate understanding of regional market dynamics. His charge within Merkle also includes serving as President of Merkle Americas, a region that contributes to over 70% of the company’s global revenue and employs more than 7,000 people. Prior to this role, he held the position of Global Lead of Experience & Commerce, establishing Merkle’s E&C practice and fronting a global team of CXM experts focused on experience and commerce technologies and services. His responsibilities included recruiting, developing, and inspiring the team to achieve sustainable performance and retain deep client relationships globally by enabling seamless shopping experiences. Under Pete’s leadership, Merkle has been recognized as a leader by Ad Age, Forrester, Gartner, The Drum, IDC, Everest Group, and others, as well as technology partners including Adobe, Google, Salesforce, Pega, and Amazon Web Services. 

Pete is a visionary steward of Merkle’s growth strategy, including M&A, and has played a pivotal role in evaluating and orchestrating the acquisition of several high-profile customer transformation and technology businesses – and steering their successful integration into the dentsu family of companies.

Passionate about fostering a unique, people-centric corporate culture, Pete is a devoted advocate for diversity, equity, and inclusion. He actively supports Merkle and dentsu’s DEI initiatives and personifies their dedication to transparency and accountability in their inclusivity goals. This commitment led Merkle to receive the Digital Revolution Award in EMEA for Diversity and Inclusion Employer of the Year in 2022.

Prior to joining Merkle in 2020, Pete served as the CEO of Huge, a global experience agency with 1,200 employees in 13 offices across the globe. Huge delivered world-class customer experience work to clients like Google, McDonalds, and P&G. Prior to that role, Pete spent more than 18 years at Razorfish, ultimately rising to global CEO of the organization. While at Razorfish, Pete expanded a base of digital offerings by creating new global capabilities in ecommerce, social, mobile, and programmatic media, delivering strong growth for clients.

Residing in New Jersey, Pete is actively involved in the advertising and digital community, having served on the Ad Council board and the Snap Client Council.  

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Pete Stein
https://www.linkedin.com/in/petestein1
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Margaret Wagner
Margaret Wagner
President, Merkle EMEA

Margaret Wagner is the regional president of Merkle and CEO of dentsu’s Customer Experience Management (CXM) Service Line across Europe, the Middle East and Africa (EMEA). She leads a business of $400 million in annual revenue and 3,500 employees across 34 offices in 14 markets. She is responsible for leading and developing a regional organisation that delivers customer experience transformation for clients as well as partnering with dentsu’s Creative and Media Service Lines on broader transformation programmes.

Previously the UK and EMEA chief growth officer, Margaret built a regional platform for sales, alliances, and marketing that is consistent and scalable. These platforms support the growth of existing and new clients on complex customer experience transformation journeys across Merkle’s media, analytics, CX and technology service lines. She led our hugely successful Alliances business with key partners including Adobe, Google, Pega and Salesforce.

Margaret is a member of the Merkle Global Executive Committee and of the Regional Executive Team of Giulio Malegori, CEO, dentsu EMEA. She joined Merkle in Europe as it launched in the UK in 2015 after serving in senior leadership roles for RAPP and Wunderman. Margaret is the executive sponsor for Merkle's Gender pillar for the Diversity, Equity and Inclusion council. 

Merkle is part of Dentsu, which provides best-in-class services and solutions in media, CXM, and creative that are designed to help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. 

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Margaret Wagner
https://www.linkedin.com/in/margaret-wagner-0714775/
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Chun Yin Mak
Chun Yin Mak
President, Merkle APAC

Chun has 25 years’ experience predominantly based in Greater China, with a seven-year stint in North America at the start of his career at Accenture. He spent the last 17 years at IBM, ten of those in senior leadership roles in Greater China and Asia Pacific.

Chun has a reputation for investing into and building solutions to address opportunities that evolving market conditions provide. Notably, he founded IBM iX in Greater China, IBM’s Interactive Experience practice in 2015 and was responsible for taking it from ideation to the fully operational, revenue driving business it is today. He is a respected leader known for his outstanding commercial performance, growth-oriented and results-led management style and ability to navigate complex market conditions. He is also known for continuous and iterative improvement that delivers next-level performance building cross-functional high-performance teams to achieve outstanding results for clients.

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Chun Yin Mak
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Merkle at its core

  • 16,000+

    Employees globally

  • 50+

    Locations worldwide

  • 400+

    World-class clients

Our work makes headlines.

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