Enjoy a nice breakfast and networking with fellow B2B marketing leaders.

Hosted by Merkle and Adobe
Kick off the morning with a brief welcome from the co-hosts, setting the stage for a day of insight, interaction, and inspiration.

Speaker: Jakob Bartholdy, Product Specialist, Adobe

Discover how manufacturers can scale content operations by rethinking the entire supply chain—from planning and production to activation and insight. Learn how AI, including large language models and emerging agentic systems, can unlock new levels of efficiency and resilience.

Speaker: Eric Engelmann, Digital Product Manager, Volvo Trucks
In this session, Eric shares insights from their journey toward a more aligned, customer-centric digital experience in a complex B2B landscape.

Louise Sjödin, Strategy Director, Merkle
As buyer expectations in industrial B2B evolve to mirror the personalization and speed of B2C, many organizations still struggle to realize the full value of their digital investments. Louise explores how aligning strategy, technology, and teams can unlock meaningful change.

Key takeaways:

• Understand how shifting buyer behavior is reshaping industrial B2B
• Share experiences around digital transformation successes and setbacks
• Explore common challenges in aligning teams, tools, and goals
• Learn frameworks for cross-functional collaboration
• Get introduced to Merkle’s assessment framework for bridging strategy, technology, and execution