Patrick Deloy is a Managing Director at Merkle | Dentsu Commerce, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long term support of multi-country e-commerce website deployments in the APAC region.

Patrick, a serial entrepreneur by nature, co-founded Bluecom Group in 2012 and has helped to established Bluecom into the leading Adobe, Salesforce and omnichannel commerce solution provider in APAC. Passionate about new technologies and the APAC market, Patrick has been involved in IT & e-commerce for over 10 years with stations in Hong Kong, Guangzhou and Shanghai and frequent travels to Japan, Korea, Singapore, Australia and to global e-commerce & digital events.

With an in-depth knowledge of the regional digital market as well as regional economics and policies, Patrick is a frequent speaker at industry events and is also a contributor to e-commerce related publications. Patrick is also a member of YPO Young President's Organization and an avid global traveler.

Nathan is a data and digital transformation professional, leading award-winning engagements for some of the world’s best-known brands. Nathan excels at bringing customer-centric, digitally enabled, and data-fueled solutions to the table that continue to drive growth and strategic renewal for the business. 

With a strong focus on creating continuous value for the business through the intelligent use of digital tools, platforms, technologies, and processes, Nathan also drives the organisational change management required for success. With over 15 years of regional APAC experience on the business, IT, and partner agency side, Nathan has comprehensive experience in strategic consulting, thought leadership in data and digital transformation, identity, commerce, loyalty, innovation, MarTech, and change management. 

As Director of Data & Analytics at Merkle, Allen leverages his technical skills and marketing expertise to deliver exceptional results for his clients, including top brands like Shiseido, Swire Hotels, Peninsula, and Burberry. He's played an instrumental role in helping clients build a single source of truth across different CDP platforms, enabling them to gain a comprehensive understanding of the user journey and activate multiple channels effectively.  

Allen is highly skilled in programming languages such as Python, R, Web Development, API Development, and SQL. He's a proven marketing professional with a strong technical background.

Rachel specialises in MarTech and Strategies with 6 years of Marketing and technology experience. She is savvy with online advertising platforms like Facebook Ads, Instagram Ads and Google Ads, and knowledgable in managing and supporting Marketing Cloud platform, Adobe Campaign Standard, Pardot and other MarTech Platforms. 

As a Consulting Manager in Merkle, Rachel is responsible for working with clients to define their measurement strategies and drive data maturity and clarification, nurture client relationships and become a trusted extension of their business through on-going communication. Her responsibilities also include working with developers to design and deploy robust data layers, and improve internal techniques, processes, documentation and quality assurance.

Irene is an experienced SEO manager at Merkle, a Crypto.com alumnus with over 7 years of experience in the digital marketing industry. She's skilled in SEO strategy, technical SEO, and analytics, and has a track record of driving incremental traffic growth results for her company and clients. Irene is also an expert in link building, data tracking, and community engagement to create user-generated content (UGC).