Adobe Summit

EVENT RECAP

Adobe Summit

Explore how AI-powered content, connected data, and new ways of working are driving measurable impact across customer experience.

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From Innovation to Value

Adobe Summit 2026 made one thing clear: technology alone isn't enough to drive meaningful growth. To unlock content’s full potential, organizations must transform their people, processes, and ways of working.

At this year's Summit, Merkle showcased how enterprises can break down silos, optimize their content ecosystems, and turn their Adobe investments into real-world business impact. Whether you are looking to scale personalized experiences, unify your data, or implement intelligent AI agents, our unique media + CXM approach ensures your technology investments deliver measurable returns.

Continue the Momentum

We've compiled our most impactful insights and strategic guides from the Summit. Explore our latest resources to accelerate your content ecosystem transformation and drive measurable results from your Adobe platforms.

Continue the Momentum

Watch our sessions

Speakers:

Diederik Kielbaey, Technology Consultant – Merkle
Florine Klop,  Program Manager Digital Innovation – Vattenfall Netherlands

Vattenfall and Merkle shared how one of Europe’s leading energy providers is moving away from siloed, channel-by-channel marketing. Powered by Adobe Real-Time CDP and Adobe Journey Optimizer, they’re creating a unified, data-driven engine designed to deliver true 1:1 experiences.

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Speakers:

Ed Forman, EVP & Chief Growth Architect – Merkle
Michelle Cascone, VP, Growth Architect – Merkle
Lee Lai, Head of Marketing Operations and Enablement, Personal Investor, Advice & Wealth Management – Vanguard

Most enterprises invest in content platforms, but only a few realize the full return. Discover the organizational transformation required to connect people, processes, and platforms for sustained performance.

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Speakers:

Daniel Knauf, Chief Technology Officer, Americas – Merkle
Robert Herrera, Principal Enterprise Architect – Adobe

See how Merkle operationalized innovation by unifying data, content, and activation tools, shifting from siloed execution to continuous, measurable optimization.

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Speakers:

Jaimeson Wennerstrum, Director, Product Management  – GenStudio, Adobe
Jason Oke, Global President, Adobe Practice  – Dentsu
Amy Thorne, Chief Future Officer  – Dentsu

AI is reshaping what marketing teams can produce, but if workflows remain disconnected, generating more assets faster just amplifies broken processes. Learn how to transform your content ecosystem, assess your organization's maturity, and build smarter workflows.

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Speakers:

Kenny Guest,  SVP, Adobe Americas Alliance Leader – Merkle
Jake Bennett, Head of MarTech Platforms – Vanguard

Hear Vanguard and Merkle reveal how they are transforming static content into an AI-powered conversation engine, shifting content from broadcast to true dialogue.

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Speakers:

Skye Hansen, Lead Functional Architect – Merkle
Jenna Martinez, Adoption Marketing Manager – Adobe

Dig into the five essential pillars that help you implement Workfront with long-term success in mind: governance, reporting, user experience, maintenance, and documentation.

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Speakers:

Mary Alice Orr, Alliance Solution Lead – Merkle
Eric Matisoff, Adobe Evangelist – Adobe
Lokesh Alluri, Sr. Manager, Digital and Customer Analytics – Lenovo
Wilson Faure, Director Digital Marketing Platforms – Cox Communications

Discover how industry leaders are putting AI into action, going beyond traditional automation to build intelligent agents that make decisions and continuously optimize customer journeys in real time.

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About the Adobe and Merkle Partnership

We help brands unlock the power of the full Adobe tech stack to explore and enhance the customer experience. Use our expertise to maximize your investment in Adobe's tools.

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