Monday, April 20 | 10:00 AM – 11:00 AM PDT

Speakers:
Diederik Kielbaey, Technology Consultant – Merkle
Florine Klop,  Program Manager Digital Innovation – Vattenfall Netherlands
 

Vattenfall and Merkle share how one of Europe’s leading energy providers is moving away from siloed, channel-by-channel marketing. Powered by Adobe Real-Time CDP and Adobe Journey Optimizer, they’re creating a unified, data-driven engine designed to deliver true 1:1 experiences.

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Monday, April 20 | 1:15 PM – 1:40 PM PDT 

Speakers:
Ed Forman, EVP & Chief Growth Architect – Merkle
Michelle Cascone, VP, Growth Architect – Merkle
Lee Lai, Head of Marketing Operations and Enablement, Personal Investor, Advice & Wealth Management – Vanguard
 

Most enterprises invest in content platforms, but only a few realize the full return. Discover the organizational transformation required to connect people, processes, and platforms for sustained performance.

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Tuesday, April 21 | 11:30 AM – 12:30 PM PDT

Speakers:
Daniel Knauf, Chief Technology Officer, Americas – Merkle
Robert Herrera, Principal Enterprise Architect – Adobe
 

See how Merkle operationalized innovation by unifying data, content, and activation tools, shifting from siloed execution to continuous, measurable optimization.

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Tuesday, April 21 | 4:30 PM – 5:30 PM PDT

Speakers:
Kenny Guest,  SVP, Adobe Americas Alliance Leader – Merkle
Jake Bennett, Head of MarTech Platforms – Vanguard
 

Hear Vanguard and Merkle reveal how they are transforming static content into an AI-powered conversation engine, shifting content from broadcast to true dialogue. 

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Wednesday, April 22 | 9:00 AM – 10:00 AM PDT

Speakers:
Skye Hansen, Lead Functional Architect – Merkle
Jenna Martinez, Adoption Marketing Manager – Adobe
 

Dig into the five essential pillars that help you implement Workfront with long-term success in mind: governance, reporting, user experience, maintenance, and documentation.
 
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Wednesday, April 22 | 9:00 AM – 10:00 AM PDT

Speakers:
Mary Alice Orr, Alliance Solution Lead – Merkle
Eric Matisoff,  Adobe Evangelist – Adobe
Lokesh Alluri, Sr. Manager, Digital and Customer Analytics – Lenovo
Wilson Faure, Director Digital Marketing Platforms – Cox Communications
 

Discover how industry leaders are putting AI into action, going beyond traditional automation to build intelligent agents that make decisions and continuously optimize customer journeys in real time.
 
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