CAPABILITY

Engagement & Loyalty

We integrate loyalty, messaging, gamification, promotions, and media with connected data to create personalized experiences—building loyalty, increasing value, and reducing costs. We call this Modern CRM.

Engagement & Loyalty

Data in motion, conversations in action.

We don’t just capture data, we activate it. By connecting insights at every touchpoint, we turn moments into meaningful, connected conversions. Modern CRM allows us to unlock new levels of customer loyalty and value for your business.

  • 300M+

    active loyalty members from Merkle-delivered programs

  • Top 3%

    of global feed management providers for social and search commerce

  • 25,000+

    AI-enabled messaging and CRM campaigns deployed annually

  • 2,500+

    loyalty, promotions, CRM, and B2B ABX experts

Our areas of expertise

Loyalty Strategy & Program Execution

We empower brands to build customer loyalty through thoughtful program design and seamless execution, accelerating enterprise growth by driving customer lifetime value, fueling personalization, and reducing media waste.

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Digital Messaging, Marketing, & Customer Service

We help brands unify messaging, marketing, and customer service to deliver cohesive, data-driven experiences that foster loyalty and accelerate business results.

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Promotions & Experiential Marketing

Whether it’s immersive activations or breakthrough gamified campaigns, we help brands cut through the noise, all while handling tech, compliance, and every detail in between.

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Social, search & emerging commerce

From feeds to strategic campaigns and direct messaging content, inspire your customers to engage and convert on emergent forms of commerce.

Featured Product

LoyaltyPlus™

Turn loyalty into a strategic advantage with LoyaltyPlus™, our global cloud platform that helps brands build data-rich, engagement-led loyalty programs that go beyond transactions.

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Loyalty 360 Awards logo
2025 Loyalty 360 Awards
Two Platinum Awards, Gold, Bronze
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Everest Group
Leader
Loyalty Solutions PEAK Matrix®; Loyalty Services PEAK Matrix®
Forrester
Leader
Loyalty Solutions; Customer Database & Engagement Agencies
Idc
Leader
Global Marketing Services
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Success stories

More on this topic

Loyalty Barometer Report

How brands can improve their strategy to meet evolving customer expectations

What does it take to create loyal customers? And once you have their loyalty, how do you keep them engaged and invested? We surveyed 1,500 consumers to find out.

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