Events | Salesforce Dreamforce 2026

EVENT RECAP

Salesforce Dreamforce 2026

Five sessions, four companies, and a clear picture of what the agentic enterprise looks like when it’s actually working.

Watch the Sessions read the rewind

Merkle in San Francisco

Merkle and dentsu brought five sessions to Dreamforce this year, all focused on how enterprises are putting connected data, AI agents, and unified customer experiences to work. Alongside our clients, we explored what that looks like across theme parks, insurance, industrial B2B, pharma, and media, with real examples of the work behind the transformation.

Missed us in San Francisco? Watch the session recordings, download the presentations, and connect with our team to explore what this could look like for your organization.

Revisit the Best of Dreamforce

Barry Latimer, Matt Clement, and Wally Badalamenti broke down how Gerber Life brought connected data, AI-powered decisioning, and multiple clouds together to personalize experiences across five product lines in under a year.

Speakers:

Barry Latimer, Head of Innovation & Emerging Capabilities, Merkle
Matt Clement, Senior Director Industry Strategy - Financial Services, Salesforce
Wally Badalamenti, Director - Marketing Data, Technology & Operations, Gerber Life

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Erin Kelsh joined leaders from Galderma and Gilead on stage to discuss how pharma organizations align strategy, build capabilities, and deliver transformation outcomes that matter.

Speakers:

Paige Burkhalter, Web Manager, Consumer Brands | Cetaphil + Differin, Galderma
Erin Kelsh, VP, Messaging Solutions & Innovation, Merkle
Hitesh Bhansari, Head of US Digital Engagement Optimization, Gilead

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This keynote examined how agentic AI powers smarter audience engagement at scale, transforms customer service into lasting loyalty, and accelerates ad revenue.

Speakers:

Azalea Troche Rosas, Core Solution Engineer, Salesforce 
Kshitij Shivani, Distinguished Solutions Engineer, Salesforce 
Emily Anthony, Chief Client Solutions Officer, iProspect, a Dentsu company 
Chinmayi  Bettadapur, VP & GM, Media & Entertainment, Salesforce 
Daniel Dauletiar, Global Industry Strategist - Media, Entertainment & Sports, Salesforce 
Nick Griesbach, SVP Sales, Salesforce 

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Leaders from Salesforce and United Parks joined Chris Wayman to show how UPR transformed revenue growth by challenging marketing, loyalty, and customer care with AI personalization. Watch the recording for the full session.

Speakers:

Chris Wayman, Chief Client Officer, Americas, Merkle,
Nicole Weatherbee, SVP, Salesforce
Brett Charobee VP, CRM, United Parks

Watch Recording

Download Presentation

Michel Mayor and Robson Naveto covered how Anton Paar turned its installed base into a pipeline powerhouse with Salesforce, sales expertise, and nurturing programs across global markets.

Speakers:

Michel Mayor, SVP, Global Salesforce Practice Leader, Merkle
Robson Naveto, Head of Service Global Process Owner, Anton Paar

Download Presentation

Pick Up Where the Sessions Left Off

The sessions covered what worked for these organizations. A conversation with our team covers what would work for yours, from your Salesforce investment to the outcomes you’re accountable for.

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About the Salesforce and Merkle Partnership

With two decades as a Salesforce partner, our heritage as a digital agency enriches our deep understanding of the Salesforce platform and our clients’ customer needs, enabling us to offer experience-execution capabilities that set us apart from other partners.

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