Events | Salesforce Dreamforce

Sept 15-17, 2026 | San Francisco

Meet Merkle at Salesforce Dreamforce

The brands winning in today’s market are unified. They’ve bridged the gap between marketing and media, unlocked their data potential, and deployed AI agents that work at scale. Come discover how to build an agentic enterprise that drives real ROI.

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Merkle in San Francisco

At Dreamforce, Merkle and dentsu are showing how martech and adtech are converging to help enterprises grow. We’re bringing our expertise in unified customer engagement, agentic marketing, and data-driven strategy to help you navigate the next era of customer experience. Our speakers will show you how to tear down silos, optimize your Salesforce investment, and activate real customer value.

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Hear from Our Speakers at Dreamforce

Discover how industry leaders are solving the biggest challenges in modern marketing. Our featured sessions share strategies you can implement immediately.

Tuesday, September 15 | 8:30 AM – 9:10 AM PDT

Speakers:

Barry Latimer, Head of Innovation & Emerging Capabilities, Merkle
Matt Clement, Senior Director Industry Strategy - Financial Services, Salesforce
Wally Badalamenti, Director - Marketing Data, Technology & Operations, Gerber Life

See how Gerber Life connected data, AI-powered decisioning, and multiple clouds to orchestrate personalized experiences across five product lines — in less than a year.

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Tuesday, September 15 | 3:00 PM – 3:20 PM PDT

Speakers:

Paige Burkhalter, Web Manager, Consumer Brands | Cetaphil + Differin, Galderma
Erin Kelsh, VP, Messaging Solutions & Innovation, Merkle
Hitesh Bhansari, Digital Strategy & Audience Engagement Lead, Gilead

AI isn't the answer, execution is. Discover how pharma leaders align strategy, build capabilities, and deliver transformation outcomes that matter.

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Wednesday, September 16 | 8:30 AM - 9:10 AM PDT

Speakers:

Chris Wayman, Chief Client Officer, Americas, Merkle,
Nicole Weatherbee, SVP, Salesforce
Chris Finazzo, Chief Commercial Officer and Brett Charobee VP, CRM, United Parks

Record attendance. Rising cost. Slowing growth. Learn how United Parks (UPR) transformed revenue growth by challenging marketing, loyalty, and customer care with AI personalization, fueling growth and reducing spend.

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Wednesday, September 16 | 1:00 PM – 1:40 PM PDT

Speakers:

Michel Mayor, SVP, Global Salesforce Practice Leader, Merkle
Robson Naveto, Head of Service Global Process Owner, Anton Paar

Discover how Anton Paar turned its installed base into a pipeline powerhouse with Salesforce, sales expertise, and nurturing programs across global markets.

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Tuesday, Sept 15 | 5pm - 7pm

Join Us for an Evening of Connection

Whitebox at San Francisco Museum of Modern Art

Sponsored by Contentful & Salesforce

Connect with industry peers, Merkle leadership, & fellow marketers navigating the future of customer engagement. Enjoy an evening of conversation in the heart of San Francisco.

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Speak with our experts to maximize your Salesforce investment and reach business outcomes faster

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About the Salesforce and Merkle Partnership

With two decades as a Salesforce partner, our heritage as a digital agency enriches our deep understanding of the Salesforce platform and our clients’ customer needs, enabling us to offer experience-execution capabilities that set us apart from other partners.

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20

Years as a Salesforce Partner
3,000+

Salesforce-trained staff globally
10,000+

Salesforce certifications
9

Global Partner Advisory Board Members

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Insights for Stronger Customer Loyalty

Wondering what makes today’s customers decide to stay with a brand? Explore our latest proprietary research to understand what drives loyalty and how you can strengthen your brand’s customer relationships.

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