September 12 - 14, 2023
Salesforce Dreamforce
San Francisco, CA at the Moscone Center
Event Details
Dreamforce is an annual event that brings together the global Salesforce community for learning, connection, fun, and giving back. It has grown into far more than just a conference — it’s an experience unlike any other. From inspiring keynotes and sessions to visionary thinking and the future of business, to actually changing the world, it’s an empowering and inspirational gathering.
Merkle will be in attendance based out of our Dreamforce HQ at LUCE located a 5-minute walk from the Moscone center.
Agenda
Jump start your Dreamforce experience! Join Merkle and Salesforce for a Loyalty and Data Cloud workshop on the afternoon of Monday, September 11, Cultivating Lifelong Loyalty with Data + Personalization.
This workshop is open to all Marketing Cloud clients and will feature Retail & Consumer Goods and Travel & Hospitality use cases. Stick around after the workshop for a happy hour and networking.
Learn:
- Incorporating emotional loyalty with a unified view of your customer to increase share of wallet during the holidays and beyond
- How brands leverage data-driven insights - in real-time - to provide value at every point of interaction, increasing loyalty, advocacy, and next-generation membership growth
Speakers:
Rob Garf, GM, Retail, Salesforce
James Murphy, Sr. Manager, Retail Industry Advisor, Salesforce
Ram Machiraju, Product Leader, Product Leader, Salesforce
James Reiss, SVP GM, Messaging and Loyalty, Merkle
Barry Latimer, SVP Data Cloud, Merkle
David Adler, Sr. Practice Director, Loyalty Management, Merkle
Happy Hour
Unwind from a full day of Dreamforce with Merkle and Attentive. Network with colleagues and peers, chat about all things Dreamforce, or just relax over drinks!
Join the Merkle Fireside Chat with Dylan Kavanagh, VP Omnichannel, Rawlings on how Salesforce + Merkle solved Rawlings's 1st Party Data strategy - powering a personalized customer experience and accelerated business outcomes. In this fireside chat, learn how Rawlings, an iconic 136-year-old brand, is bringing to life a customer 360 experience – from bats, gloves, and balls to lifestyle.
The speakers will dive into three key areas of value to any consumer goods company:
- How to address first-party data challenges that support a DTC, retail, and partner channel strategy
- How Salesforce and Merkle helped bring this plan to life – enabling operational excellence that accelerates growth
- How to measure success and what’s on the roadmap – including Loyalty and AI
Speakers:
Dylan Kavanagh, VP Omnichannel, Rawlings
James Reiss, SVP GM, Messaging and Loyalty, Merkle
Devin Kunysz, Sr. Director, CG Industry Advisory, Salesforce
Happy Hour
Chat with colleagues about everything you learned throughout the day or just shoot the breeze with fellow marketers, but either way, do it over drinks and appetizers with Merkle & Bolt!
