Tuesday, October 14 at 2:30pm PT
Wednesday, October 15 at 10am PT

Discover how to automate order servicing, reduce operational costs, and drive revenue growth with agentic skills that improve efficiency, enhance customer satisfaction, and optimize fulfillment.

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Tuesday, October 14 at 2:30pm PT
Wednesday, October 15 at 11am PT
Wednesday, October 15 at 2pm PT

Join this session to learn how Salesforce is using Data Cloud to optimize their own paid media advertising strategy and how it will evolve in the future.

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Wednesday, October 15 at 8:30am PT

Discover how Merkle Arc + Salesforce B2B Commerce bridge brand and tech—uniting storefronts, portals, and reps via a headless framework for 4× efficiency and lower TCO.

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Wednesday, October 15 at 10am PT

Do away with data silos. Join us to see how cross-channel, agentic insights can help shape your marketing strategy using paid and owned performance in one place:Marketing Cloud Next. 
 
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Wednesday, October 15 at 11am PT 
 
Organizations are focused on decisioning capabilities, but many high-impact use cases can be achieved by optimizing Salesforce Data Cloud together with additional technology and systems. In this fireside chat, our speakers will explore how leading organizations are delivering intelligent personalization and marketing efficiency without waiting for full decision deployments.

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Wednesday, October 15 at 1pm PT 
 
Learn how Salesforce, Airship, and Merkle are driving the mobile-first loyalty transformation, moving beyond campaign-driven models to increase ROI and put the customer at the center of every interaction.

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Wednesday, October 15 at 2:30pm PT

Powered by zero copy, Data Cloud Clean Rooms enable parties to securely collaborate on insights without moving or sharing the underlying data. Learn how they empower business users to unlock trusted intelligence. 
 
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