The 2025 Loyalty Barometer Report

Report

The 2025 Loyalty Barometer Report

Create research-backed brand experiences that fuel business growth

To attract new customers and keep your current ones, every touchpoint must deliver value and inspire loyalty.

Our 2025 Loyalty Barometer Report translates 2,000 consumers’ preferences and behaviors into strategic actions for your company. Learn about customers’ favorite loyalty program features and purchasing patterns—and how they’re changing—so you can engage your audiences in ways that keep them coming back.

Download for insights such as:

How belonging to a brand’s loyalty program influences a customer’s purchasing behavior
The economy’s impact on loyalty
What makes customers feel valued by and connected to a brand

Download your copy now

What you’ll find inside

To get all the insights from the Loyalty Barometer, you’ll need to download the full report, but you can sample the goods by reviewing the stats and charts below.

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39%

of consumers reported a significant increase in their reliance on loyalty rewards during uncertain times
33%

of customers who abandoned a loyalty program in the past year did so because the rewards took too long to earn
45%

of customers say “excellent first purchase experience” has the biggest impact on their loyalty
66%

of consumers say mobile app transactions boost their likelihood of repeat purchases