DataSource is multi-sourced from 40 partners and analyzed using Merkle’s Valuation Lab to identify the most accurate, predictive, and descriptive data available. With over 1,000 people-based audiences across several categories, Merkle DataSource has all the foundational data you need for campaign planning and execution.

Merkle Wallet enables brands to engage with consumers based on spending behavior across credit and debit transactions. It leverages a partnership with the world’s largest financial co-op and accesses 95% of credit card and 40% of debit card transactions in the US. That’s the richest and most representative repository of purchase data available, exceeding that of the single largest payment processor by over 2x.

Merkle Life Events represents the industry’s largest collection of expectant parents, new parents, pre-movers, and new movers. Whether they’re welcoming a baby or buying a new home, consumers are likely to significantly shift their spending behavior as their needs and motivations change to match their new lives — and this suite of products enables brands to engage with customers during these critical milestones.

Merkle Places is the first data product to make physical movement and visitation behaviors actionable in people-based marketing.

Merkle Places multi-sources location data from a selection of leading geospatial companies. While location data is typically resolved to Device IDs for use in digital channels, Merkle Places joins real-world visitation data to the M1 ID to enable true person-based marketing.