We’re excited to share that Merkle received its specialization as a Real-Time Customer Data Platform (RT-CDP) partner from Adobe. This official announcement expands on our strong existing relationship with Adobe, which includes our designations as an Adobe Platinum Solution Partner and Adobe ISV partner, along with industry recognition as an industry leader in Adobe Services.
“We’ve been working closely with Adobe for a long time to help brands deliver real-time personalized experiences to customers,” says Roxanne Paulus, Adobe Growth Officer at Merkle. “Adding this official expansion to our partnership brings new depth to what we, together, can achieve for clients. Research shows that companies that invest in a CDP outperform those that don’t – and with our combined expertise and capabilities, we can help brands realize immense value from their CDP investments.”
How Merkle and Adobe’s Real-Time CDP (RT-CDP) Work Together
Adobe’s RT-CDP delivers a robust, integrated solution to brands across B2C, B2B, and business-to-people (B2P) sectors. It provides a library of inbound and outbound connectors, pre-built schemas, profile look up utility, and practical applications to help brands govern and protect customer data as their customer-first approach evolves.
One of its most powerful integrations is with Merkle’s identity resolution tool, Merkury. This integration helps clients more quickly get insights around unknown audiences so they can devise strategies and tactics to successfully onboard those individuals. Through Adobe’s RT-CDP, brands can then activate on those insights to reach both known and unknown individuals with personalized content in channels across media, social, email, web, and more.
Our work with Novo Nordisk highlights the magic that can happen when a brand, Merkle, and Adobe’s RT-CDP work together to drive meaningful transformation. Read our case study to see how we did it.
Why Brands Need to Invest in CDP Technology with the Right Partners
CDPs offer a single technology that can dramatically improve the quality of customer experiences by ingesting, integrating, and activating customer data. When it comes to powering personalization at scale, CDPs have been hailed as a “fix-all approach to customer profile management.”
However, many brands that invest in CDP technology fall short of realizing its full potential. Hiccups can happen across planning, implementation, and optimization – all of which put the brand’s investment at risk.
That’s where working with a partner can be critical. A partner like Merkle can help you craft a data strategy, find the right CDP to match your business needs, and fast track implementation. To learn more about taking a smarter approach to CDPs, read our ebook.
Ready to Learn More About Merkle + Adobe’s RT-CDP?
We’re excited to combine the powers of Merkle and Adobe’s RT-CDP to support your customer experience transformation journey. Send us a note to hear how our team of over 250 Adobe specialists and certified staff can help you harness the power of RT-CDP. We’ll also be attending the Adobe Summit in March 2024 in Las Vegas. Keep an eye out for more information soon!
