New partnership will enable a connected buying journey on the Shopify platform and supercharge commerce and marketing activities across promotions and loyalty.

Merkle, a transformation consultancy globally recognized as a leader in digital commerce services, and Shopify, the leading global commerce company, are excited to announce a strategic partnership aimed at accelerating growth and modernizing commerce platforms for large enterprises and B2B clients. This collaboration leverages both companies' strengths to deliver a comprehensive, connected commerce experience that is innovative, AI-enabled, and responsive to modern business needs. The partnership will focus on integrating marketing solutions, including Merkle’s end-to-end services in commerce, CRM, loyalty and promotions, and commerce analytics, and leverage the dentsu.Identity resolution platform to help businesses identify and personalize experiences for their customers across touchpoints and channels.

Today’s digital leaders are tasked with moving to market quickly, expanding into new geographies, optimizing their digital business performance, and delivering connected buying experiences that surprise and delight consumers across touchpoints. Navigating the complexity of delivering on these priorities requires a modern commerce platform that can be flexible to support diverse business needs and a partner who can design and deliver a connected commerce strategy to support multi-channel, end-to-end buying journeys.

As part of this partnership, Merkle has recently appointed Steven Duran, formerly of Carrier Corporation, to lead its Shopify teams in the Americas, with Merkle’s services in EMEA being led by Thomas Walter, Chief Solutions Officer. 

Together, Merkle and Shopify are bringing to market a holistic CX, commerce, identity, and loyalty and promotions as a service. These offerings include the following:

• dentsu.Identity for Shopify: Merkle, dentsu’s transformation consultancy, connects their data & identity solution to Shopify’s enterprise commerce platform to drive stronger engagement to purchase. With this integration, B2B and B2C merchants can identify unknown visitors to the brand’s site to drive personalization across the customer journey, and enrich their existing customer information. Merkle’s data & identity solution is currently live across 75+ Shopify merchants.
• Loyalty Pop Up Shop: Merkle’s strong expertise in loyalty and promotions provides unique opportunities to leverage Shopify. With the ability for speed to market, Merkle has deployed unique games, loyalty programs, and promotional experiences on Shopify sites to deliver on the full end-to-end CX use cases. 
• Connected CRM: As a global partner of Braze, Merkle’s expertise in CRM, connected to loyalty, commerce, and identity, enables B2B and B2C brands to innovate in end-to-end customer journeys.
• B2C & B2B Transformation: Merkle’s deep understanding of the business of B2B and B2C commerce, as well as history in enterprise, ecommerce, and marketing technology, enables businesses to deliver a unified shopping experience leveraging Shopify’s modern architecture.
• Strategic Business Consulting & Intelligence: Merkle will offer comprehensive consulting services to build business cases and develop tailored solutions that maximize value from the Shopify platform and allow brands to grow into new markets, new channels, and optimize their existing investments.

“By combining Shopify’s robust commerce capabilities with Merkle’s expertise in experience-led, data-driven transformation, Merkle will open new opportunities for both B2C and B2B enterprise clientele to deliver sustainable growth,” said Eric Buss, Head of CX & Commerce at Merkle Americas. “By activating all our services, including our identity platform in partnership with Shopify, we can drive game-changing personalization that delivers growth and loyalty.”

To learn more about Merkle's Shopify services, click here.