Today’s businesses are drowning in data but starving for intelligence. With 68% of enterprise data going unused, the ability to turn information into real-time, connected intelligence is now a strategic imperative.

This white paper reveals how leading brands are uniting data, technology and teams to bridge the gap between data collection and decisive action, unlocking faster, smarter and more predictive decisions that drive sustainable growth.

What’s inside the report?

1. The New Intelligence Mandate
   Explore the market forces reshaping how data delivers value, from shifting customer expectations to rising complexity across platforms and privacy regulation. Understand why intelligence is the new battleground for growth.
2. Five Forces of Intelligence-Led Organisations
   Discover the capabilities that set intelligence leaders apart: actionable understanding, deep awareness, strategic clarity, predictive capability, and competitive edge. Learn how to operationalise these forces across marketing and technology functions.
3. Three Imperatives for Turning Insight into Action
   See how leading organisations are:
   • Integrating intelligence across teams and functions
   • Building connected tech stacks that break down silos
   • Instilling a culture where data informs every decision
4. The AI Advantage
   From automation to agentic intelligence, learn how AI is amplifying speed, precision and foresight, and why governance and human-centred design remain essential to scaling responsibly.
5. Real-World Transformation in Action
   Read how Hearst UK unlocked real-time subscriber intelligence, improving data process efficiency by 40x through connected infrastructure and cultural change.