The 2025 Connected Experiences Research Report explores how consumers interact across digital and physical touchpoints, examining their expectations, behaviours, and the evolving landscape of connected experiences. The study takes a broad view of the connected consumer, identifying key trends, challenges, and opportunities shaping engagement today.

Based on insights from 2,000 respondents across the USA and UK, the research reflects perspectives from a diverse consumer base spanning multiple generations and demographics. It uncovers the growing demand for seamless, intuitive, and personalised interactions, highlighting both progress and gaps in delivering truly engaging connected experiences.
 

1. The State of Connected Experiences
   Exploring consumer engagement, adoption barriers  and the impact of connected experiences.
2. The Context of Engagement
   Uncovering what drives consumer engagement, willingness to share data and the moments when consumers are most likely to connect.
3. Unmet needs
   Examining the predicted growth of connected experiences, consumer satisfaction and the improvements consumers expect.
4. The Reimagined Future
   How will the future of connected experiences evolve, and what innovations will shape the next frontier?