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Agentic AI buzz is all around us – but how do you cut through the hype to make it real? Marketers are excited by the opportunities of AI agents but struggle to find a starting point and gain momentum.
In this playbook, we’ll guide you on how to decide which AI agent use cases make sense for your brand. We’ll share potential pitfalls to avoid, tips for balancing human and AI involvement, and the data architecture requirements that enable success. You’ll walk away with information to explore agentic AI smartly so you can create more efficiency for your company and better experiences for your customers.