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To make every dollar work harder, you need to see where the market is heading and how your company stacks up.
Our second annual CX-focused CMO Navigator captures what 1,900+ marketing leaders are planning next, what excites them, and what keeps them up at night. From AI to brand loyalty, you’ll see what’s shifting and what’s staying the same.
Not only does the report detail marketing leader research — it combines findings with customer data points to show you how to align with your audience best.
Download the report for insights such as:
- The future of agentic AI. How do consumers and companies foresee AI agents impacting their day-to-day in the years to come?
- The evolving brand loyalty landscape. Do CMOs see loyalty as a key driver of business success?
- AI adoption for marketing impact. What are CMOs’ top reasons for AI adoption in their organization?
Download your copy now
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98%
of CMOs are investing in predictive capabilities to anticipate what their customers need and deliver offers, promotions, and orders accordingly -
33%
of CMOs report efficiency as the primary AI goal for their company -
76%
of consumers expect that by 2035, their devices, appliances, and vehicles will re-order parts and supplies and schedule service appointments automatically -
69%
of CMOs report inadequate or disconnected technology systems/infrastructure as a challenge to executing their digital transformation initiatives
