Speakers: Ankur Jain, Cloud Practice Lead, Merkle & TJ Jana, Director - Data/AI & MarTech, Universal Destinations & Experiences
Nothing earns business and loyalty more than meeting customers in the moment with relevant, meaningful experiences. For Universal Destinations & Experiences, this not only extends to when guests are in-park but also when guests are online planning their visits. A more personalized experience, online and in-park, can increase customer satisfaction and wallet size, and results in a strong brand relationship. For Universal Destinations & Experiences, delivering personalization at scale required building a strong data foundation to get a full, 360-degree view of their guests.
This session discusses how Universal Destinations & Experiences enhanced their cloud-native data lake by leveraging the Data Cloud to unify, integrate, analyze, and share previously siloed data in a secure, governed, and compliant manner.