Analytics & Insights

Market Research & Consumer Insights

Experience transformation starts with having the right customer insights. Our market research services harmonize scattered data, layer them with AI, and put them to work quickly.

  • 1,500+

    research and insights experts
  • 25

    years of experience
  • 700K+

    research projects completed
  • 140+

    countries researched

What we offer

Outcomes obsessed decision intelligence for every part of the customer journey


Market Intelligence

Developing sustainable and profitable go-to-market plans by assessing the size of new opportunities and markets and understanding industry trends, threats, and competitor actions

Audience Intelligence

Bringing the voice of the customer into the heart of your business by understanding customer preferences and needs, tracking loyalty, and segmenting audiences.

Brand Intelligence

Measuring brand value and brand health over time by tracking insights on brand perception, brand identity, and reputation.

Product Intelligence

Developing successful and profitable product innovations, propositions, offers, and pricing by capturing insights and customer feedback.

CX Intelligence

Cultivate brand advocacy, reduce cost to serve, and increase lifetime value by employing a systematic method to capture, analyze, and act on customers perceptions, expectations, and experiences.

Insights & Recognition


Everest Group logo

Leader
Digital Commerce Services PEAK Matrix®

Danish Digital Award logo

Gold Medal
Systems Architecture; Marketing Automation; Commerce

Cypher logo

Excellence in AI Strategy Consulting
Cypher, Minsky Awards

Forrester logo

Strong Performer
Customer Analytics Services - 2025

READY TO Learn more?

Let's talk.

Our team is ready to help you turn market research and consumer insights into action and scale your CX strategy with confidence.

Market Research Services & Consumer Insights | Merkle