Market Research Services & Consumer Insights

Analytics & Insights

Market Research & Consumer Insights

Experience transformation starts with having the right customer insights. Our market research services harmonize scattered data, layer them with AI, and put them to work quickly.

1,500+

research and insights experts
25

years of experience
700K+

research projects completed
140+

countries researched

What we offer

Insight-rich, action-ready market research for every part of the customer journey

Growth Strategy & Segmentation

Pinpoint where to grow next using in-depth market research services, including exploratory research, audience segmentation, awareness and usage studies, and competitive landscape scans.

Solution & Product Design

Design products and services that customers actually want, guided by market research through concept testing, UX and usability research, features and benefits prioritization, and pricing optimization.

Voice of the Customer

Build loyalty and satisfaction with real-time market research services through voice of customer programs, customer satisfaction and NPS research, and customer journey mapping.

Brand Health & Intelligence

Ongoing, qualitative and quantitative strategic brand measurement that tracks the overall value and impact of your brand.

Commerce Intelligence

Get a broad view of the market through competitive and commerce intelligence, including real-time global share of wallet, pricing, digital shelf, and marketplace data.