Salesforce Connections 2026

EVENT RECAP

Salesforce Connections

Explore how AI, data, loyalty, and CRM are converging to drive smarter engagement, stronger loyalty, and more connected customer experiences.

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Turn agentic AI into marketing performance

Marketing isn’t static anymore, and neither is the Salesforce ecosystem.

This year’s Connections buzzed with conversations about agentic marketing, modern CRM, and data-powered growth. Whether you walked away with a roadmap for the Marketing Cloud on Core migration, a clearer picture of Data Cloud’s potential, or a plan for moving Agentforce into production, we’re ready to help you turn those conversations into your next move.

Keep the Momentum Going

Strengthen your agentic capabilities with our latest insights. Explore proprietary consumer research, a recap of Connections’s biggest themes, and what it takes to prepare your data for AI agents.

Revisit the Best of Connections

Speakers:

Tony Toubia, VP, Global Salesforce Solutions – Merkle
Chris Seger, VP, Solutions Engineering – Salesforce

See how Merkle and Salesforce help leading retailers deploy AI Retail Advisor, an agentic solution built inside Agentforce that autonomously engages shoppers, recovers abandoned carts, personalizes recommendations, and delivers 1:1 experiences at scale.

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Speakers:

Nick Schulte, GTM Lead, Salesforce Technology Practice – Merkle
Julie Nicholson, Director, Salesforce Applications – Tremco CPG Inc.
Kevin Cassidy, Director Product Management – Salesforce

This session explores how manufacturers are using self-service to reduce operational costs, grow revenue, and raise the bar on customer experience in B2B Commerce.

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Let’s keep in touch

Wondering how to apply Connections topics to your business? Let’s schedule time to chat.

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About the Salesforce and Merkle Partnership

With two decades as a Salesforce partner, our heritage as a digital agency enriches our deep understanding of the Salesforce platform and our clients’ customer needs, enabling us to offer experience-execution capabilities that set us apart from other partners.

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