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Merkle ranks #2 on LinkedIn's list of top companies for marketing and advertising

Audience Platform Audit

Getting the most out of your audience platform or data management platform (DMP) means getting your data, your technology, and your organization in lockstep. Bring all three elements together and you’ll see broader adoption of your platform across more parts of your business.

Sign up for our Audience Platform Audit and get expert recommendations on how you can accelerate the impact your audience platform has on your business outcomes.

Audit Basics

How long does it take?

4-8 weeks

What will I receive as part of the process?

  • Business goal alignment
  • Technology, data, and activation audit
  • DMP maturity matrix
  • Recommendations to drive improved performance
  • Business priority and technical complexity ratings
  • Advice on how to improve business adoption

How We Conduct The Audit:

Business Goal Alignment

Business Goal Alignment

We’ll start by positioning the platform and business objectives together to drive business impact

Technology Integration Audit

Technology Integration Audit

We’ll conduct a comprehensive review of your existing technical setup and provide a set of integration recommendations to drive value

Data Audit

Data Audit

We’ll review the data being ingested across all channels and identify how it can best be used to drive business objectives

Activation Audit

We’ll analyze how existing media campaigns are set up on relevant platforms to understand how you’re buying media, and what data is being leveraged

Organizational Alignment

Organizational Alignment

Finally, we’ll deliver a comprehensive recommendation and structure proposal to reposition your DMP for maximum impact throughout your organization

Reach Out To Learn More

Sunil Rao

Sunil Rao

VP, Addressable Audience Management and Activation

In Our Company
Merkle | Cardinal Path 4Cite DigitalPi, A Merkle Company Extentia, A Merkle Company Pexlify, A Merkle Company B2B International, A Merkle Company Davanti, A Merkle Company Media Storm, a Merkle Company Ugam, A Merkle Company happy marketer, A Merkle Company
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