Digital Technology Enablement
Within the rapidly evolving and complex marketing technology landscape, planning and executing a future-ready marketing tech stack is often where businesses stall. All cloud providers claim they can solve the entire solution, but what about the integration of platforms that are required? What about gaining buy-in from IT and other internal counterparts?
To be able to move in an agile manner so you can proactively react to customer behaviors and needs, there’s a whole world of technology consideration required.
Where's the starting point?
Your data is growing and it’s highly possible that your technology can’t keep up. As a marketer, you may be struggling with not being able to see all your data clearly, and therefore you have difficulty linking your events to customers.
IT often owns the technology roadmap and may not understand your business needs and, you may not know how to connect those needs to the solutions available in the market.
Our Technology Solutions
Enterprise technology requires a complete understanding of the organization. We partner with you to define, implement, and manage marketing and advertising technology platforms within that full picture. We bring deep data management capabilities to integrate all customer and prospect data into a holistic view.
By leveraging today’s leading cloud platforms, you get the measurable benefits that a customized stack offers.
You also get real visibility and speed to market.
What sets us apart?
With proven success in helping brands use technology as a competitive advantage, we have:
- Specialists in major marketing and advertising technologies
- Leading data integration and identity management capabilities
- Deep technology partnerships with marketing leading vendors
How can we help?
A Unique Technology Strategy
We conduct a comprehensive assessment of your technology systems and processes and align them to your business strategy and desired business outcomes. To maximize your technology investments, we deliver a multi-phase roadmap with an actionable and partner- agnostic strategy. This includes:
- A visualized blueprint depicting the recommended ecosystem and how each part integrates.
- We’ll help you develop the cloud architecture vision that meets your objectives. We define an initial cloud pilot, with the goal of proving capabilities, testing architectures, and promoting the power of cloud within your organization.
- A roadmap to break down data silos that enable personalization of the website and app. Pre-built frameworks ensure an accelerated transformation to drive growth from your brand’s interface to the world.
Data Management & Identity Services
Through our Data Fabric philosophy, we help organizations manage and operationalize data and insights at the speed required to drive successful business outcomes. This includes:
- Data Acquisition, Activation & Management
- Data Processing & Customer Data Integration (CDI)
Marketing Technology Services
We partner with the leading marketing technologies — integrating them into a connected ecosystem where data and analytics power the customer’s experience with your brand.
- Adobe – Master your audiences and get the full value of Adobe Experience Cloud in combination with our people-based solutions.
- Salesforce – The leading CRM marketing technology brought to life by combining our leading people-based, relationship marketing solutions.
- Google – As a certified partner for Google Cloud Platform (GCP), we consolidate large and disparate sets of offline consumer data with online data produced from campaigns and third-party data
- Pega – The leader in cloud software for customer engagement, customer service, and digital process automation. Global brands rely on Pega’s AI-powered software to optimize every customer interaction on any channel. Pega’s low-code platform allows enterprises to quickly build apps to drive digital transformation, increasing customer lifetime value and lowering costs.
Ready to learn more?
Contact us
