With the increase in digital interactions comes the need to understand the data and technologies involved. Still, marketers are often inundated with stitching their data together from several different sources to execute campaigns. This often makes for a clunky process and causes inaccuracy.
Effective marketing programs start with centralized data management within the right platform. It’s how you enable marketing agility and how you understand your audience.
Our data management solutions are integrated and agile. We help you gain control of your data – facilitating receipt and distribution in real time, so you can concentrate on using it.
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Our data management implementation services ingest data from your CRM systems, digital sources (site, mobile, etc), activation platforms (SFMC, Adobe, Oracle, Google, Facebook, etc), and third-party data providers and transform it into consumable (“market ready”) data subject areas.
We bring decades of experience in data validation, cleansing, standardization, integration, and aggregation enable processing of data with different granularities, frequency, formats in on-premise, Cloud (GCP, AWS, Azure), or Merkle hosted environments.
We secure our solutions with several layers of protection and comply with the latest/emerging compliance and regulatory requirements such as GDPR and CCPA.
Merkle’s data managed services keeps your marketing technology solutions relevant in an ever-changing technology landscape. Through our marketing technology expertise and vertical approach, our teams help you stay nimble with data management solutions.
We strike the right balance between data access and data governance. We partner with you to support prospect acquisition, customer journey management, personalization, measurement, and insights.
You choose from standard solutions to custom-developed marketing databases with advanced marketing capabilities. Our solutions comply with the latest/emerging compliance and regulatory requirements such as GDPR and CCPA.
Merkle’s Data Intelligence offerings provide a 360-degree consumer view of your marketing data through standardized and automated measurement solutions. We help transform your marketing data into actionable insights that impact decisions delivered through automated and innovative business intelligence solutions.
Our mission is to make it faster and easier for you to derive meaningful insights from your data with our keen understanding and marketing expertise. We have developed vertical-specific and best-in-class interactive dashboards, self-service playgrounds, and reports along with standardized KPIs that enable us to provide you with holistic and comprehensive value faster. Our BI solutions include tools like Tableau (a preferred partner), MicroStrategy, and Power BI - with expertise in providing development, administration, technical support, and training services.
Merkle’s Service Oriented Architecture (SOA) aligns your processes, information, and technology with business imperatives in a modern enterprise, providing the essential links between applications, platforms, business processes, and data sources.
The pillar of our success is the result of years of expertise and extensive technical experience in SOA technologies across all platforms; on-premise, Cloud (GCP, AWS, Azure), and Merkle hosted environments. Merkle’s SOA capability provides end-to-end real-time integrated business solutions for our Clients, with a focus on the accuracy and relevance of the underlying data; making data available to both internal and external systems in real-time.