Greater customer insight is critical to greater revenue growth. We use predictive analytics that bring together integrated data, machine learning, AI, and sophisticated models to help you align to likely future customer behaviors and optimize experiences.

Our micro-segmentation solutions drive more targeted and powerful campaigns and better leverage the intelligent automation capabilities of today’s CX tech stack.

Deeper understanding of customer perception and preferences has always been a top priority. Now, leading brands value more relevant and faster consumer insights that bring together multiple data sources. Our end-to-end market research services give you access to superior consumer insights that help you deliver better experiences.

We help brands understand the effectiveness of their media and optimize return on investment. We apply data strategy and science, business analytics, and scalable technologies that integrate disparate media, behavioral, and performance data — all to deliver frameworks, tools, test/learn programs, and dashboards tailored to your business. We also bring in new insights, including UX research on customer interactions. 

Recommending the next best action in every customer engagement is key to growth. Our Real-time Interaction Management platforms help maximize investments in segmentation, predictive modeling and personalization by identifying what data drives performance.

We set up logic frameworks, cross-channel orchestration, and personalization rules to fuel messaging, predict or influence the action, and optimize experiences.