Customer & Experience Insights

Create powerfully differentiated customer experiences with expert, in-depth analytics capabilities delivered in real-time.

Greater customer insight is critical to greater revenue growth. We use predictive analytics that bring together integrated data, machine learning, AI, and sophisticated models to help you align to likely future customer behaviors and optimize experiences.

Our micro-segmentation solutions drive more targeted and powerful campaigns and better leverage the intelligent automation capabilities of today’s CX tech stack.

Deeper understanding of customer perception and preferences has always been a top priority. Now, leading brands value more relevant and faster consumer insights that bring together multiple data sources. Our end-to-end market research services give you access to superior consumer insights that help you deliver better experiences.

We help brands understand the effectiveness of their media and optimize return on investment. We apply data strategy and science, business analytics, and scalable technologies that integrate disparate media, behavioral, and performance data — all to deliver frameworks, tools, test/learn programs, and dashboards tailored to your business. We also bring in new insights, including UX research on customer interactions. 

Recommending the next best action in every customer engagement is key to growth. Our Real-time Interaction Management platforms help maximize investments in segmentation, predictive modeling and personalization by identifying what data drives performance.

We set up logic frameworks, cross-channel orchestration, and personalization rules to fuel messaging, predict or influence the action, and optimize experiences.

Client success stories

Solution Launch

Introducing Merkle GenCX

GenCX is an innovative solution powered by generative AI models and trained on knowledge of every US consumer.

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Embracing Ethical AI

You’ve probably come across the term “ethical AI” in different contexts and conversations. It’s an admirable concept, but what does it really mean?


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Scaling-Up: Designing Tomorrow’s Experiences Today

Meeting customer expectations today means asking the big questions. How do you want your customers to feel? How can you make their lives better? And how can interactions grow into relationships? The 2023 Customer Experience Imperatives helps you navigate the entire landscape whether it your organization, your existing technology and data assets, or how to think about commerce.



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