CAPABILITY

Analytics & Insights

Success in meeting customer expectations hinges on the ability to deliver connected experiences at the lighting-fast speed of the market. To achieve this, brands need a new approach to analytics and insights to guide how efforts are refined.

Make your customer data work in real time as the thread that weaves connected experiences.

With a full array of flexible, scalable solutions, we empower your brand to harness technology and innovation and drive more value from investments . Backed by decades of experience partnering with leading global brands, we help our clients gain better insights that inform and enhance CX efforts. 

  • 4,500+

    analysts and data scientists

  • 20B+

    eCommerce sales driven annually with digital shelf and commerce intelligence services

  • 150,000+

    media campaigns optimized annually with data-driven analytics and insights

  • 1,000+

    Google Marketing Platform / Google Analytics certified professionals

Our areas of expertise

Market Research and Consumer Insights

Start with the right customer insights. Our market research services harmonize scattered data, layer them with AI, and put them to work quickly.

Product and Market Intelligence

Fuel unique customer experiences that engage and retain customers, drive loyalty, and expand growth with our advanced solutions.

Consumer and Experience Insights

Unlock digital intelligence solutions to deliver deeper, more actionable insights that can inform better marketing outcomes.

Measurement and Media Analytics

Take command of customer data and drive experience-led growth with offerings ranging from our robust data platform to customized solutions.

Data Science and Artificial Intelligence

Overcome barriers to data value, ensure data protection, and deliver a decisive competitive advantage.

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Strong Performer
Customer Analytics Services Provider, Q4 2024
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Leader & Star Performer
Everest Group, Marketing Services
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Greater Goods Award Winner
Anti-Human Trafficking Analytics Tool
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Excellence in AI Strategy Consulting
Cypher, Minsky Awards

Success stories

Our partnerships power your CX transformation

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More on this topic

CX Imperatives

What is the blueprint for great CX?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

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EBOOK

A Guide to Customer Segmentation

For a long time, brands used demographics to analyze their customer data. But by 2023, relying on demographics alone was no longer sufficient.

 

Today’s customers demand a higher level of personalization, from the imagery and messaging they see to the timing and delivery of content. That’s why brands must apply modern customer segmentation: more nuanced and effective use of customer data.

 

Our booklet is a simple and straightforward resource for any reader looking to learn about segmentation, particularly how AI can help elevate it.

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