Headless architecture is that new shiny object that everyone is talking about, and you want it. On the surface it just makes sense to move to a headless, API-driven architecture that allows you to have a more consistent and streamlined omnichannel customer experience.

Organizations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space.

Introducing the Merkle Connected CX Cloud

Every B2C marketer has Black Friday and Cyber Monday circled on their calendar. But before those comes a lesser-known holiday – called Singles' Day – that you may want to consider adding to your holiday strategy. What is Singles’ Day?

For most marketers, harnessing the ability to personalize all marketing efforts across every channel is the holy grail that they’re striving for.

How can retailers stand out in the crowded RMN landscape? Learn how creative services can be a critical differentiator.

Responsive search ads (RSA) let marketers take advantage of Google's machine learning optimization. Learn some tips to manage RSAs efficiently to be both scalable and tailored.