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Empowering the Next Generation: Merkle's Dream Grant at Cristo Rey High School
In early May, Merkle’s Technology Strategy team presented to students from Cristo Rey High School on consulting and marketing, and in return learned some valuable lessons.
Supporting Employees' Mental Health: An Innovative Approach
Mental health matters in the workplace, and organizations have a responsibility to invest in and support their employees’ mental well-being. This ebook showcases how Merkle prioritizes employee wellness through mental health initiatives.
Data not included: 4 ways to use first-party data to get the most out of your CDP
Customer data platforms are not a silver bullet, says Peter Rogers of agency Merkle. For The Drum’s data deep dive, The New Data & Privacy Playbook, he argues that they only work well if your first-party data is in order too.
Building a Composable MarTech Strategy That Delivers
A bird’s-eye view of the modern tech stack can easily resemble a pile of spaghetti. This is why more and more brands are leaning into a “composable” approach to SaaS.
Content Shines in a Cookieless World
Content has always been at the heart of B2B marketing, from thought leadership to demand generation to sales enablement. Insightful, useful content builds brand affinity and engagement, serving as a critical element in the B2B experience. As we enter a cookieless world, content becomes even more valuable.
Build Better Content with These Digital Asset Management Capabilities
What are the seven key capabilities transforming DAM systems that help improve content management and ultimately deliver a more engaging user experience?
Bridge the Gap: How Adobe Workfront Empowers Better Workflows
Adobe Workfront helps disparate teams power and accelerate creative and marketing workflow and approval processes. Here's how.