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Generic, reactive marketing isn’t enough to keep customers happy anymore. To stay competitive, you need AI, live signals, and deep intelligence to create adaptive experiences that drive loyalty.
In this ebook, we'll show you how to transition from delayed, spreadsheet-driven analytics to intelligent systems that predict and respond to customer behavior in the moment. You'll discover how leading companies are using real-time data signals to transform customer engagement and drive measurable business outcomes.
Stop reacting to last month’s data. Start anticipating tomorrow's customer needs.
Inside, you’ll learn about:
- Intelligence, now and in the future. See how customer, commerce, and marketing intelligence are evolving to power real-time interactions.
- Differences between traditional personalization and adaptive experiences. Explore real-world examples of scaled personalization that meet customers’ needs in the moment.
- How agentic AI is changing the game. Learn how marketers can make smarter, faster decisions when they use real-time analytics instead of traditional, siloed analytics.
- Organizational changes required for real-time analytics to work. Find out how individuals, teams, and the company must shift to bring real-time analytics to life, and how each group can benefit from it.
