Gain control of the entire customer experience

Here’s the situation. Selling products online isn’t enough to keep consumers engaged because the consumer demands to be at the center of your brand experience. The solution to this demand is a shift in how to leverage technology, engage with consumers, and measure success. It is not the outdated direct-to-consumer strategy that just meant selling products online yourselves.

And this is how we know it’s not just a hot take:

• 81 percent of consumers want a relationship with a brand
• Consumers are 131% more likely to buy when educational content is provided by a brand

If consumer goods brands continue to rely solely on retailers, they limit their control over relationships with consumers and, consequently, relinquish major opportunities for growth. As the No. 1 agency partner globally, we partnered with the Retail and Consumer Goods Consulting team at Salesforce to redefine success with our new consumer-centric DTC model

Download this ebook to learn:

• How to gain control of the entire customer experience
• How to redefine the direct-to-consumer approach to connect with consumers in real-time
• How to create a consumer-centric maturity model