Research Roundup

Shoptalk

As global experts in retail and commerce, we’ve presented proprietary research at Shoptalk in the US and Europe. Missed the events? Don’t worry – we’ve got you covered.

Shoptalk Europe 2025


Consumer Trends Transforming Europe

Acceleration in the adoption of emerging technologies, aging populations, and rapidly shifting consumer trends - set against Europe's complex macroeconomic landscape - are driving profound changes. How are consumer needs and preferences are evolving, and what are the implications for brands in this challenging landscape?

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Streamlining and Optimizing Your Technology

As brands implement new technologies to enhance their digital capabilities, managing a growing technology estate can become increasingly complex. What is happening in retail technology, and what practical strategies can accelerate innovation and improve operational performance?

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Additional Research


SHOPTALK SPRING 2025

Generational Research: From Gen Alpha to Gen

Gen Alpha may not be old enough to drive, but they’re already steering over $500 billion in family spending. Meanwhile, Gen X, with $2.5 trillion in purchasing power, is often overlooked as a major force in retail. These two generations are shaping the future of shopping in profound ways, and staying ahead of their ever-changing preferences is a must.

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SHOPTALK FALL 2024

New Insights on Unlocking Retail Growth

Brands must constantly find new profitable and sustainable ways to grow, whether it be through entering new geographies, creating new product lines, or identifying new routes to market. However, there is no one-size-fits-all approach to growth, and this session features research from over 800 SVP+ digital leaders on how unlock growth opportunities.

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Research highlights

Get a sneak peek of our presentations on consumer expectations for retail experiences, differences in generational shopping preferences, and what you can do to make the most of your commerce strategy.

In-store shopping habits by generation Our research shows that Gen X is much less likely to have interest in the in-store shopping experience than younger generations.
Phone usage during the in-store shopping experience Phone usage during the in-store shopping experience also varies by generation, with younger consumers much more likely to use their phone always or almost always in the store.
Purchasing decision breakdown by generation Our research also shows a surprisingly high rate of indirect purchasing power with Gen Alpha.

Shoptalk

Quote
75% of Gen Alpha are already driving purchase decisions.
Author
Merkle @ Shoptalk Spring
Author Description
March 2025

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