Research Roundup

Shoptalk

As global experts in retail and commerce, we’ve presented proprietary research at Shoptalk in the US and Europe. Missed the events? Don’t worry – we’ve got you covered.

Shoptalk 2025


SHOPTALK FALL 2025

Future-Ready Retail

Merkle's Global Chief Strategy Officer, Holden Bale, discussed brand new research insights on the forces shaping retail and how companies can evolve to win. View his presentation to learn what modern retail organizations need to thrive in a disruptive environment.

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SHOPTALK EUROPE 2025

Consumer Trends Transforming Europe

Acceleration in the adoption of emerging technologies, aging populations, and rapidly shifting consumer trends - set against Europe's complex macroeconomic landscape - are driving profound changes. How are consumer needs and preferences are evolving, and what are the implications for brands in this challenging landscape?

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SHOPTALK EUROPE 2025

Streamlining and Optimizing Your Technology

As brands implement new technologies to enhance their digital capabilities, managing a growing technology estate can become increasingly complex. What is happening in retail technology, and what practical strategies can accelerate innovation and improve operational performance?

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SHOPTALK SPRING 2025

Generational Research: From Gen Alpha to Gen

Gen Alpha may not be old enough to drive, but they’re already steering over $500 billion in family spending. Meanwhile, Gen X, with $2.5 trillion in purchasing power, is often overlooked as a major force in retail. These two generations are shaping the future of shopping in profound ways, and staying ahead of their ever-changing preferences is a must.

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Additional Research


SHOPTALK FALL 2024

New Insights on Unlocking Retail Growth

Brands must constantly find new profitable and sustainable ways to grow, whether it be through entering new geographies, creating new product lines, or identifying new routes to market. However, there is no one-size-fits-all approach to growth, and this session features research from over 800 SVP+ digital leaders on how unlock growth opportunities.

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Research highlights

Get a sneak peek of our presentations from Shoptalk 2025 on what future-ready retail looks like, differences in generational shopping preferences, and what you can do to make the most of your commerce strategy.

In-store shopping habits by generation Our research shows that Gen X is much less likely to have interest in the in-store shopping experience than younger generations.
Retail & CPG ranking category We found that retail is the lowest-ranking category when it comes to business leaders' satisfaction with their enterprise technology.
Phone usage during the in-store shopping experience Phone usage during the in-store shopping experience also varies by generation, with younger consumers much more likely to use their phone always or almost always in the store.
Purchasing decision breakdown by generation Our research also shows a surprisingly high rate of indirect purchasing power with Gen Alpha.

Shoptalk 2025

Quote
51% of organizations have stalled or abandoned transformations in the last 3 years.
Author
Merkle @ Shoptalk Fall
Author Description
September 2025

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