The customer is the single most important asset in any organization. So why is marketing strategy often so disconnected from customer experience?
An effective customer strategy leverages a data-driven approach to understanding the opportunity within your customer base to drive marketing and business outcomes. It starts with identifying opportunities in your customer portfolio, aligning your marketing investments, and informing meaningful, differentiated customer experiences that lead to long-term value.
We help you gain a unique comprehension of the total customer value that leads to incremental gains for your brand. And, we combine that with a methodical approach to business transformation that supports the people, processes, and technologies required to embrace today’s digital consumer economy.
Among eight customer database and engagement agencies, Merkle is top ranked in the Strategy category and the Analytics Services criterion.
