Design Connected Experiences with Data and AI

Make every interaction count. Turn insight into action to create journeys that keep customers coming back.

1

Personalization has reached buzzword status, but most brands still get it wrong. That’s because it’s much more complex than inserting a name into an email or showing the shopper a product they browsed.

Effective personalization starts with data to understand what customers need, then delivers it through connected systems, smart automation, and flexible platforms. It brings together intelligence, identity, and customer-first design to create experiences that delight and convert.

Getting there takes coordination across technology, teams, and touchpoints. Explore our latest thinking to see how connected experiences drive lasting value.

Play

BLOG POST

How Enterprise B2B Companies Can Stay Agile

In volatile markets, even the largest brands must move fast. Learn how modern commerce platforms like Shopify can help enterprise B2B teams adapt quickly and use their scale to outpace the competition.

Our latest personalized experience design insights