How to Project Scope Your Adobe Commerce Implementation
Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.
How to Enrich Your First-Party Data to Build Better Experiences
Leveraging augmented or enriched first-party data creates more customized messaging and leads to more long-term customers.
Google to Stop Allowing Creation of, Edits to Expanded Text Ads in Mid-2022
Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?
How to Build a Learning Agenda for Creative
In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.
I Am Merkle, Vol. 13
In celebration of Women’s Equality Day (8/26) Merkle’s Women’s BRG is featuring the following women in a special edition of I Am Merkle.
Should You Reassess Your Match Type Strategy? Revisiting Google’s Recent Changes
Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?
Why Brands Using Personalization and Recognition Will Win Loyalty in 2021
Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.
Your Guide to the Adobe Commerce Platform
From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.