Event Details
Email marketing has never been more important than it is today. Marketers are relying more and more on email to communicate messaging about their brands, products, and services to customers, making it the most used marketing channel to drive measurable results. This year's Email Evolution Conference provided attendees with insights on email best practices, learnings on optimizing email performance, and key lessons and practical takeaways to drive growth.
Fill out the form to access our on demand session, "Serving Loyalty like Royalty: Burger King’s Recipe for Acquisition and Activation."
Our Sessions
Serving Loyalty like Royalty: Burger King’s Recipe for Acquisition and Activation
Serving Loyalty like Royalty: Burger King’s Recipe for Acquisition and Activation
Location:
Princess Ballroom D-G (HYBRID)
Date/Time:
2:05pm, May 18
The path to improving guest experience among everchanging expectations has been clear for Burger King: Create customer value in gathering first-party data, make owned experiences more useful, and align activation with cultural moments. Join Burger King and Merkle to learn how brands across verticals can borrow strategies set forth to tackle QSR challenges.
Speakers:
Vice President, Strategy & Insights, Merkle Promotion & Loyalty Solutions
CRM and Loyalty Lead, Burger King
CRM Manager, Burger King
EEC Awards Celebration
EEC Awards Celebration
Location:
Princess Ballroom D-G (HYBRID)
Date/Time:
3:10pm, May 17
At this celebration, we bring together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
Presenters:
- Jose Cebrian, EVP, Automobility, Travel, and Entertainment, Merkle
- Ryan Phelan, Managing Partner, RPEOrigin
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