Key Takeaways
- Tips on how to optimize product page data to appear on relevant search queries and drive conversions
- Proven strategies for effectively managing Amazon ad campaigns
- How to engage the display programs through the Amazon Advertising Platform or Amazon Media Group
- The nuances of advertising on Amazon, including both benefits and limitations
Detailed Overview
With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates to competitors. In this webinar, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.
