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What marketers need to know about digital transformation

Original Presentation Date

Apr 08, 2021

Key Takeaways

In this webinar, we will discuss:

  • How to understand and use data to create experiences that drive hyper-personalisation
  • Audience-based planning
  • Experience-based technologies
  • Content and experience creation
  • Connecting the experience through commerce 

Detailed Overview

After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey? 

It is critical to understand the ways companies must think, plan, and deliver unique personal conversations. Success is found through the design and implementation of customer-centric digital marketing experiences that are contextually relevant and personally informed.

You can now watch the webinar on-demand by filling in the form.

Presenters

Michael Wells

Head of Customer Strategy, Merkle EMEA

Alice Hatch

VP, Strategy and Planning