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Thomas Walter joins Merkle NE as Chief Practices Officer

July 11, 2022
Copenhagen, DK

Merkle, a world-leader in customer experience management, has added Thomas Walter to its Northern Europe team. Thomas Walter is appointed Chief Practices Officer – a new position reflective of Merkle’s commitment to organize and collaborate across borders, teams and capabilities to deliver the best counsel, expertise and experiences.

Martin Bochineck, CEO of Merkle NE, is very pleased to have Thomas onboard as CPO in Northern Europe. “His role in aligning, enhancing and spearheading our practices is crucial in elevating our know how and for us to continue to develop new services” – Martin Bochineck, CEO, Merkle NE

In Northern Europe 9 practices form the basis of the services stack, including consulting, commerce, data and analytics, content solutions, experience and activation. Whilst all individually important it is through their integration true customer experience is achieved.

Merkle Northern Europe is now effectively organized in one cluster consisting of more than 750 people. This has added strength to Merkle in each local market and made a great roster of minds and specialists available on a whole new level.

“Imagine looking at some of the best work done within customer experience, like Satair, Leen Bakker or Tivoli Gardens – all done by different teams, from different locations, but through shared ambitions and processes. With the talent we are now pooling across regions and distiplines, our ambition is nothing else than to dream, do, and deliver the most awesome CX work for our clients.”

– Thomas Walter, Chief Practices Officer, Merkle NE

Thomas brings in 15+ years of industry expertise, and describes himself as a generalist and someone, who always aims to bridge the gaps between business, technology and creativity.

He completed his PhD in business innovation from prestigious University of St. Gallen in Switzerland, and has subsequently been working with business strategy, digital transformation and customer experience for brands like UBS, ABB, Swiss Life or Bucherer. From 2013 Thomas was part of Namics – a Swiss full-service agency that was merged into Merkle in 2018.




About Merkle

Merkle is a leading customer experience management (CXM) agency delivering unique, personalised customer experiences. We focus on digital transformation and creating testable campaigns with measurable outcomes.

Our heritage in data, technology and analytics is the foundation on which our marketing strategies and understanding of consumer insights is built. This, combined with expertise in performance creative and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Merkle comprises of more than 50 locations and 15,000+ employees worldwide. In Northern Europe we are more than 750 people across 8 different locations in Denmark, Norway, Sweden and the Netherlands.

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