Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the selection of Ankur Jain to lead its cloud-based marketing solutions development. In his role as vice president, analytic platforms, Jain will be responsible for continuing to drive cloud performance innovation for Merkle on a global scale; building on the agency’s already robust public and private cloud marketing solutions and its expertise in leveraging cloud computing across the marketing tech stack.

Jain comes to Merkle most recently from Tectonic, where he was vice president and chief data officer leading big data strategy, services, and delivery. Prior to that, he served as managing partner and chief technology officer for Archipelago, at which he was instrumental in its acquisition by Tectonic. Jain has also held leadership roles in solution architecture and data strategy for Dell and America Online.

"Joining Merkle is an exciting opportunity for me to lead the advancement of next-level solutions that speak to the demand for cloud-based marketing agility at scale,” said Jain. “The synthesis of customer, prospect, and marketing data across all channels and the ability to truly measure that with insight is crucial to the future of integrated marketing.”

 “We are excited to welcome Ankur to Merkle and to have him further the innovation of our cloud-based solutions,” said Matthew Mobley, executive vice president, chief technology officer at Merkle.  “In its evolution, cloud computing at scale is transforming the effectiveness and agility of engagement models, while advancing the efficiency and performance of marketing solutions.”