Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Dan Schmerzler to vice president, client partner in Merkle’s Travel, Media and Entertainment practice. In his new role, Dan will focus on the Media industry and will serve as a strategic partner to Merkle’s key clients within that practice, helping to drive business growth and promote customer engagement across digital and offline media and channels.

“The media industry is changing so rapidly and in such a dynamic way, it’s exciting to see where and how we can apply Merkle’s capabilities and solutions to help clients achieve their marketing objectives,” said Schmerzler. “I’m thrilled to join Merkle’s media team as Merkle has shown the ability to continually adapt to the needs of their clients and the industries they serve.”

With a focus on driving technology and data solutions to support audience engagement, tune-in, advertising sales, and subscriber growth, Dan brings a strong knowledge of the network TV landscape and CRM practices to our media team. Dan joins Merkle from Primacy, where he served as the Executive Vice President for Marketing Solutions, leading growth and development strategies for the agency’s suite of digital capabilities. Prior to that, Dan was Vice President of Affiliate Sales & Marketing for Disney and ESPN Media Networks, where he was responsible for developing distribution marketing and audience engagement strategies for The Walt Disney Company’s linear and digital networks.

“Dan is a seasoned marketing executive with deep expertise, having worked with industry-leading entertainment, media and financial services companies. With his track record of success as a client partner, he will be a tremendous asset as we continue to expand our footprint in the media industry,” said Andrew Hoeberichts, SVP, Travel, Media and Entertainment practice.