Merkle (www.merkle.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced the appointment of Justin Stayrook to vice president, experience technology. In this role, Stayrook will be spearheading an industry-leading practice of consulting and delivery services for experience technology that encompasses web content management, eCommerce, and digital asset management.

“Joining the Merkle team was a natural fit for me. I’ve always been fascinated by tying the integration of data with the latest technology platforms to create unique, memorable, and strategically impactful experiences for customers. I am excited to work with the talented people at Merkle as we develop innovative solutions to connect with customer bases from top brands around the world,” said Stayrook.

Stayrook has over 15 years of experience as a consultant and solution architect with online and mobile technologies. He is a results-oriented and accomplished technology and operational development strategist who can bridge business and technology to develop industry-leading strategic solutions for clients. Prior to joining Merkle, Stayrook was a member of the executive team at Siteworx, a digital experience agency, where he led the technology teams providing integrated digital/web technology services for Fortune 1000 clients.

“Justin is a perfect fit for leading Merkle’s experience technology team with his expertise and knowledge of marketing optimization, personalization, marketing automation, and web content management,” said Patrick Collins, SVP, Customer Experience Group, Merkle. “He will also be a tremendous asset to our clients in providing counsel and assessment on the technology platforms and investments that enable their competitive advantage.”