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Merkle 5th Finger Launches ResponsiveJS 2.0

November 20, 2014
Columbia, MD

Merkle 5th Finger (www.5thfinger.com), the mobile technology division of Merkle, a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has announced the 2.0 launch of ResponsiveJS. ResponsiveJS is a responsive design solution suite that can easily transform an existing website into a high performance responsive design site, optimized for mobile and tablet.

The high speed, easy-to-implement JavaScript framework transforms an existing desktop website into a responsive website without requiring a full rebuild. In addition, the ResponsiveJS Suite utilizes the Responsive Image Optimizer to deliver optimized images for each device type. The latest adaptation of the technology, ResponsiveJS 2.0, is able to deliver a mobile experience that is faster than the desktop experience with the addition of JSBoost. The revolutionary tool, designed for speed and performance, offers the ability to selectively load components of a website to deliver a highly optimized and fast mobile experience. In addition, the powerful set of technology offers a remote logger, providing insight into user activity to improve overall customer experience on the mobile site.

“The launch of ResponsiveJS, the industry’s leading responsive design solution, focused on the power and flexibility of the technology to cater to a variety of enterprise clients and websites. We launched ResponsiveJS 2.0 with the goal of providing speed and performance while delivering the ultimate customer experience through device optimization,” said Patrick Collins, SVP, Customer Experience Group, Merkle.

The American National Standards Institute (ANSI), coordinator of the U.S. standards and conformity assessment system, is the latest organization that has utilized the ResponsiveJS 2.0 technology to successfully build and launch its responsive ecommerce website for smartphone and tablet devices.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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